Betty Bossi has been writing Swiss culinary history for decades. We had the privilege of contributing to the latest chapter: the digital transformation. In this dossier, we show what happens when two parties bring their expertise to the table.
Lights, Camera, Action!
"Hello Betty" is currently playing in cinemas - the story of how advertising copywriter Emmi Creola-Maag invented the "Nation's Cook" in the 1950s. This inspired us to create our own film. It shows what happens when everyone in the team brings their strengths to the table - and what it takes to make everything come together in the end.
Good craftsmanship is evident in the result
With bettybossi.ch, we have created a platform that works just like Betty Bossi cooks: foolproof. Where recipes, shop, and magazine were once separate worlds, today a seamless experience emerges.
Behind the scenes
How do you manage the digital transformation of a 70-year-old icon? Simon Balz, Head of Technology at Betty Bossi, talks in an interview about the shared journey, the use of AI - and why good transformation starts with people.
Contact for your Digital Solution
Book an appointmentAre you keen to talk about your next project? We will be happy exchange ideas with you.
Contact for your Digital Solution with Unic
Book an appointmentAre you keen too discuss your digital tasks with us? We would be happy to exchange ideas with you.
