Adobe Marketing Cloud – Comprehensive Suite For All Marketing Needs

Adobe Marketing Cloud includes everything that marketing professionals need in order to gain deep insights into the behaviour of customers, create personalised campaigns, manage content and assets.

Adobe Marketing Cloud provides all the features necessary for the design, operation and optimisation of digital marketing for SMEs and large companies. It consists, among other things, of the following solutions:

Adobe Experience Manager (AEM) – More than a CMS (Content Management System): It is not just about creating the content of your website with it. It is about central management of your content and assets for all your output channels. So that you are always in a position to create consistent and appropriate customer experienc

Adobe Analytics – Capture, analyse and make use of your customer data in real-time and across all channels. This tool provides the foundation for comprehensive marketing reporting across all online channels.

Adobe Campaign – Your tool for successful campaigns, both online and offline: Send personalised emails, measure the success of your campaigns, and automate the placement of your messages based on the likes of your customers.

Adobe Target – Test your content: With simple tests, you can determine the success of your content. This allows you to customise your website in real-time to suit user needs.

In addition to these four solutions, Adobe Marketing Cloud offers you more, for example the Audience Manager or the Media Optimizer.

The suite also includes the so-called core services that can be used by all solutions: for example uniform administration of user profiles or assets.

Comprehensive solution – Adobe Marketing Cloud is excellent at covering all requirements towards modern marketing.

Uniform functionalities – The suite optimally exploits its synergies: All solutions have uniform functionalities, whether it is user administration, user interface or workflow.

Unified data base – Whether in Target, Campaign or Analytics, all data comes from the same database – thus all findings are based on a uniform data foundation.

Centralisation – Assets are stored centrally and need to be processed only once for your varied use: whether for emails from Campaign or for the website from Experience Manager.

No media interruptions – Direct integration of Photoshop, Illustrator, and all other Adobe Creative Cloud tools facilitates a workflow without media interruptions and the optimal control over all your marketing resources and activities.