What began as a pharmacy in Steffisburg has grown over the past few decades into one of Switzerland’s leading healthcare providers. Today, Dr. Bähler Dropa AG ranks second in the Swiss pharmacy and drugstore market. The family business operates under the Achillea and DROPA brands. Its network of 120 stores employs approximately 1,500 staff.
Customers are no longer relying purely on the advice they receive in store. Increasingly, they are going online to find information on beauty and health. This is why Dr. Bähler Dropa has decided to extend its wealth of experience to the digital world. Its new website enables easy access to service and health information and connects the physical stores to the digital world. During the relaunch, the entire customer loyalty program was digitalized as well.
- 6 differentiated personas
- 1,800 digitalized bonus cards within the first month
- 13% of all new applications generated via the online channel
- 65% more users in the 30 days following go-live
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