- Customer since
content pages per language were brought down to 280
website authors developed the content
development sprints were implemented until the go live date
months – this is how long it took to implement the project
Oriented on user needs
The new website is completely oriented on user needs. Users will find content and insurance products based on their specific questions and their current life situations. In addition, users can look for and contact a personal advisor in their vicinity at any time. That way, CONCORDIA combines the analogue and digital client proximity.
Find the right content in a simple way
Users can find services and information on the new website very easily. On the one hand, they can get access to the products by talking about their needs: “I am looking for an insurance product for .... myself ..., ... my family, ... my child”. On the other hand, they can find the insurance product they need in their specific situation on the basis of specific real life situations, such as relocation, going abroad or accident.
Recommendation tool: What insurance product do I need?
It’s not easy to find your way around in the jungle of health insurance products. CONCORDIA helps users with a new recommendation tool. Users answer a few questions concerning their needs according to insurance themes. Afterwards, they receive a recommendation regarding the features of the basic insurance and additional insurance that are suitable for them.
My personal adviser
CONCORDIA highlights its customer proximity by means of its new website: Thanks to a sticky contact button, users have the opportunity to find their personal advisor on every page: to contact them and to have them present at their next visit. Personal advice is just one click away.
CONCORDIA Magazine offers holistic information about health. Whether food, fitness, health or lifestyle, users can find an article of interest using a simple filter.
Branding, this is what CONCORDIA is all about
The new responsive design and the revised images give CONCORDIA a unique appearance. The new website communicates the unmistakable brand of CONCORDIA and reflects the core values of the health insurance provider which is personal, family-friendly and service-oriented.
We are glad about the new presentation of our website. Thanks to Unic’s competent and solution-oriented work, the CONCORDIA website is fresh and modern.Stephan Kotyczka
Marketing Manager, CONCORDIA
Our services at CONCORDIA Versicherungen AG
Contact for your Digital Solution with Unic
Are you keen too discuss your digital tasks with us? We would be happy to exchange ideas with you: Jörg Nölke and Gerrit Taaks (from left to right).