Digitalising B2B

Kuratle & Jaecker


  • swiss-hosting
Kuratle & Jaecker
Customer since
May 2019


Products in the PIM system


Seconds for real-time pricing to be displayed by the ERP system


gray hairs from maintaining product data


specific B2B functions used

Targeted and Personalised B2B Shop

The new online shop focuses on the distinctive needs of various target groups. Digitisation and personalisation go hand in hand. For example, product ads and products prices are personalized for each customer and user account; customers see availability and delivery dates in real time while placing their order. This enables Kuratle & Jaecker to provide better customer service 24/7.

Kuratle & Jaecker Personalized Shopping Cart

Numerous Services and a Personalised Shopping Cart

Over 13,000 items are available to customers. Individual prices and conditions, availability and delivery dates based on the shopping cart all personalise the shopping experience. Customers can set their desired delivery dates themselves and use a calculator to work out how much material is required. Professional purchasers are also able to place repeat orders quickly and easily using several B2B order functions.

Centralized Maintenance of Product Data and Decentralized Output

The entire product range is maintained using akeneo’s user-friendly PIM system. Online orders are immediately forwarded to the ERP system. This facilitates shorter delivery timeframes and optimizes the order processes. In addition, the PIM allows Kuratle & Jaecker to record congruent product data on any channel as part of an omnichannel strategy.

Kuratle & Jaecker simplified print catalogue

Simplified Management of the Print Catalog

To create the print catalog, the current product ranges can be transferred to InDesign in just a few clicks and fed automatically into ready-made templates. The new solution has greatly reduced the time and effort spent producing catalogs and the process has become more flexible. Very little employee training on the new solution and process was required as the catalog production was integrated into existing systems.

proLine B2B with Ecoplan

The Multi-Shop Approach with ProLine

Using a multi-shop approach, we opened another online shop for Holzwerkstoffzentrum AG (HWZ Switzerland) – a company within the Kuratle Group. The Ecoplan B2B proLine Magento extension enabled efficient implementation of various complex B2B functions, such as Business and User Management, customized prices, varied product presentation and quick-order features.

The Full Package for Digital Commerce in B2B

akeneo, which functions as the PIM system, contains all product data and presents it in a user-friendly way for marketing and sales. The products are offered in several online shops via the Magento 2 e-commerce solution and the specialized Ecoplan B2B proLine extension. Availability, prices and orders are managed via the directly connected SAP ERP system. Catalog production is simplified by exporting the data to priint:comet.The new comprehensive PIM, print and e-commerce solution has enabled Kuratle & Jaecker to reach a new milestone in digitalisation.

More about akeneo

Unic's expertise and innovative, tailor-made solutions convinced us right from the start. Together with Unic, we were able to start our path in E-Commerce and multi-channel sales in 2017.

Roger Kuratle
CEO Kuratle Group

Our servicesat Kuratle & Jaecker

Strategy & Consulting

Digital transformation unlocks new potentials for many companies, but at the same time often involves major challenges. We will help you take the right steps.

Mehr erfahren:Strategy & Consulting

Software Development and IT-Architecture

Software development has been one of Unic's core competencies for over 20 years. We develop a solution tailored to your needs for your company's digital presence. Please contact us!

Learn more:Software Development and IT-Architecture


We run your web application throughout its entire lifecycle. Our focus: availability, performance and security.

Learn more:Operations


We develop and operate promising e-commerce solutions with Spryker and SAP Commerce.

Learn more:E-Commerce

Product Information Management

Unic guides you through the launch and ongoing development of your PIM system, ensuring that you can capitalize on the added value within a short time.

Learn more:Product Information Management

More about B2B

Ueli PreisigAugust 2019

B2B online shops with Magento and proLine from Ecoplan

We have entered into a partnership with Ecoplan. The software manufacturer offers a B2B extension for Magento, which provides around 400 shop functions. This enables us to accompany you quickly and efficiently in your B2B commerce project.

B2B online shops with Magento and proLine from Ecoplan

Ueli Preisig

Contact for your Digital Solution

Book an appointment

Are you keen to talk about your next project? We will be happy exchange ideas with you: Melanie Klühe, Stefanie Berger, Stephan Handschin and Philippe Surber (clockwise).

Melanie Kluhe
Stefanie Berger
Philippe Surber
Stephan Handschin

Contact for your Digital Solution with Unic

Book an appointment

Are you keen too discuss your digital tasks with us? We would be happy to exchange ideas with you: Jörg Nölke and Gerrit Taaks (from left to right).

Gerrit Taaks