With www.kpt.ch, KPT, the health insurance company with a plus, is setting new standards in communicating with its customers. The website as a central hub was created in the context of a completely new brand presence. It picks up the customer and accompanies him on his decision-making journey. It therefore seamlessly combines needs, product information, individual premiums and insurance closure in a completely novel way.
Our experts were responsible for the concept, design, comprehensive technical implementation and integration based on Sitecore 9.
- 18 months from the very start to the Go-live
- 14 months of iterative development with front- and backend
- 6 nationalities in the project team
- 1 ton of sweets eaten as brainfood
KPT wants to stay true to its guiding principle “personal” and therefore accompanies its users individually on their decision-making journey, also in the digital world. In the interview, Catherine Loeffel and Roland Greber will explain trends and leading ideas that have driven the relaunch.