More relevance, less effort: How AI, search and personalization scale digital experiences
AI is changing how people search and how websites are read, no longer just by humans, but also by LLMs. Visibility today means more than SEO ranking: systems must clearly understand content and expertise, while users expect fast, relevant answers.
In this masterclass, Unic and Sitecore will show how companies can scale their digital experiences with AI, search, personalization, and agentic content creation. With concrete use cases and business impact for marketing, web, and digital teams.
What to Expect in the Masterclass
AI Maturity: Agentic Experience Assessment
Digital Visibility: structured content, information architecture, taxonomies
Customer Experience at the Web Touchpoint: personalization, AI-powered search, MarTech stack
Agentic Content Creation: processes, guardrails, human quality control
Data Foundation: unified data, audience insights, AI-driven analytics
Your Takeaways
After the masterclass, you will understand,
how AI is transforming the digital visibility of companies.
why websites will increasingly need to be equally understandable for both humans and AI systems.
how personalization and intelligent search can enhance the customer experience.
what requirements are placed on AI-driven content processes.
how data, insights, and automation contribute to better decision-making.
where concrete potential for efficiency, conversion, lead quality, and digital customer experiences emerges.
Who Is the Masterclass For?
The masterclass is aimed at marketing decision-makers who want to advance their digital touchpoints and use AI not just on a trial basis, but strategically for measurable business impact.
Speaker
🎤 Gerrit Taaks: Co-Founder & Partner, Unic
🎤 Thomas Obermeier: Lead Value Consultant & Digital Strategy, Sitecore
Both will share insights into current developments and concrete use cases, provide context, and demonstrate pragmatic entry points for AI-powered digital experiences.
Sign up for free today!
Registration is done directly via digitalkonferenz.net (external link)