Digital Nudge: Accelerate Next Level Experience
Digital Nudge: Accelerate Next Level Experience brings together digital decision-makers to shape the future of digital experiences for marketing and sales. Through visionary keynotes, hands-on case studies, and curated networking in an exclusive setting, we provide actionable insights and strategic guidance for companies aiming to optimize their digital channels and make sustainable investments in technology and expertise.
The event is held in German.
Program
Time | Agenda Item |
from 3:00 PM | Arrival of guests |
4:00 PM | Welcome & IntroJörg Nölke, Principal Consultant Unic |
4:15 PM | Opening Panel Bringing vision to life: Building blocks for personalized experiences |
4:45 PM | Thomas Imboden, Jungfrau.ch Digital Customer Journey – Content Orchestration for a seamless experience In an increasingly digital world, efficient content orchestration plays a crucial role in creating a consistent and impressive customer journey. Using the example of Jungfrau Railways, this talk will demonstrate how digital touchpoints can be optimally designed along the entire customer journey – from dreaming and planning to booking, on-site experience, and sharing experiences. |
5:15 PM | Timo Kieninger, Authorized Officer Marketing and Sales, MAGURA Bosch Parts & Services GmbH & Co. KG Digital Transformation: How MAGURA Bosch Parts & Services creates a seamless customer experience for B2B and D2C MAGURA Bosch Parts & Services (MBPS), as a joint venture of the two premium bicycle component brands MAGURA and Bosch eBike Systems, has successfully developed the digital customer experience for the brands in recent years and created an integrated, multifunctional customer platform for dealers, OEMs (B2B) as well as end customers (D2C). Timo Kieninger, responsible for Marketing, Sales, and Digitalization at MAGURA Bosch Parts & Services as an authorized officer, presents how MBPS has developed customized customer portals based on a unified tech stack, using the MAGURA brand as an example. These portals seamlessly connect marketing, sales, and customer service, focusing on an outstanding customer experience. |
5:45 PM | tba |
6:15 PM | Flying Dinner & Networking |
7:45 PM | Exclusive museum tour |
9:00 PM | End of the event |
The number of participants for this event is limited. Please note that your registration is only considered final after our official confirmation.
