Digital Nudge: Accelerate Next Level Experience

May 27, 2025 at 3:00 PM - 9:00 PMPorsche-Museum, Stuttgart

Program

Time

Agenda Item

from 3:00 PM

Arrival of guests

4:00 PM

Welcome & IntroJörg Nölke, Solution Advisor Digital Experience, Unic

4:15 PM

Anja Monzel, Creative Strategist, Becklyn

FACE the Complexity: Achieving Better Customer Experience through Realism & Empathy

Why customer experience management is fundamentally also complexity management.

4:45 PM

Thomas Imboden, Jungfrau.ch

Digital Customer Journey – Content Orchestration for a Seamless Experience

In an increasingly digital world, efficient content orchestration plays a crucial role in creating a consistent and impressive customer journey. Using the example of Jungfraubahnen, this talk will demonstrate how digital touchpoints can be optimally designed along the entire customer journey – from dreaming and planning to booking, on-site experience, and sharing experiences.

5:15 PM

Timo Kieninger, Authorized Officer for Marketing and Sales, MAGURA Bosch Parts & Services GmbH & Co. KG

Digital Transformation: How MAGURA Bosch Parts & Services Creates a Seamless Customer Experience for B2B and D2C

MAGURA Bosch Parts & Services (MBPS), as a joint venture of the two premium bicycle component brands MAGURA and Bosch eBike Systems, has successfully developed the digital customer experience for the brands in recent years and created an integrated, multifunctional customer platform for dealers, OEMs (B2B), and end customers (D2C). Timo Kieninger, responsible for marketing, sales, and digitalization at MAGURA Bosch Parts & Services, will use the MAGURA brand as an example to show how MBPS has developed customized customer portals based on a unified tech stack that seamlessly connect marketing, sales, and customer service, focused on delivering an outstanding customer experience.

5:45 PM

Andy Kaiser, Vice President Product, Contentful

Personalization by Contentful

6:15 PM

Flying Dinner & Networking

7:45 PM

Exclusive Museum Tour

9:00 PM

End of Event

The number of participants for this event is limited. Please note that your registration is only considered final after our official confirmation.

Many thanks to our partners for this event

Digital Nudge: Accelerate Next Level Experience

The organisers