Contentful – Flexible Content Infrastructure and Headless CMS

The decoupling of frontend and backend

Contentful is more than a web-based CMS. In contrast to traditional CMS, Contentful separates content creation and content management from the playout and final presentation of the content. It decouples the frontend from the backend. You get free and flexible use of your content across all communication channels. Contentful provides an excellent basis for true multi-channel communication. Free yourself from monolithic content frameworks!

How does Contentful work?

Free and flexible content management – for any channel

The Contentful Headless CMS offers you a content infrastructure without displaying properties. You can freely create and manage the content on the platform. Because unlike traditional CMS, Contentful does not give you any content models. You have full freedom to define your own content models.

The interfaces spread your content wherever you want it

To display this content, Contentful interfaces (RESTful APIs) are available. Now you can deliver your content through the channels you want: from different websites, mobile applications, apps and social media platforms, to any other platform you operate. And of course in different languages.

Efficiency with automated workflows

With the headless system you have the possibility to develop automated workflows. This allows you to capture content centrally and distribute it quickly and efficiently. If you run many websites and apps and share a significant part of your content, Contentful is the right choice for you.

But what about the website? It still has to be created?

With Contentful you manage your entire content. The development of your website can therefore concentrate on what matters to you. Thus, you can choose exactly the right technology for your case. Our UX, design and frontend experts create a user interface tailored to your needs. We connect this to your content in Contentful via a RESTful API (interface). You decide which content is to be published and in what form via the website channel, and you already have your web platform.

InterviewCarmen Candinas

What changes with Headless for editorial teams

A content strategy, new formats and a content management system with headless architecture were a breath of fresh air for the web editing team at EnergieSchweiz

Stay Ahead With Structured Content

The advantages of Contentful

Contentful enables your team to use the preferred frameworks and services to develop content for the modern multi-channel world. Break away from static patterns and rigid layout thinking. Become flexible and think in the form of the stories you want to tell and the channels you want to reach your customers through.

  • Everything in one place: You have a content infrastructure for everything. Publish your content centrally in one place for web, mobile, social, apps and much more.

  • Easy to use for editors: With an intuitive and powerful markdown editor, editorial teams can quickly play out their content.

  • Easy service integration: Integrate your existing services or create new ones.

  • Comprehensive support: Contentful provides you with the support that meets your needs. Whether you have 10, 100 or more authors.

  • Software development productivity: The API allows developers to freely use their preferred programming languages and tools that they can integrate into their own deployment pipeline.

  • Worldwide distribution: Contentful distributes content and assets worldwide via CDNs right from the start.

Everything you need to know about Headless

In this dossier you will find the numerous aspects as well as pros and cons of the new technology.

Headless Dossier

Contentful in the Forrester Wave Report

Forrester awarded Contentful the highest possible score among agile content management systems in Q1 2021 across six criteria, including vision, deployment model, partner ecosystem and back-end extensibility.

Unic & Contentful – a well-established team

You can expect more from the partnership between Contentful and Unic: Together we do not only advise you at the beginning in the selection of Contentful – Unic actively involves Contentful in the entire implementation process and lets Contentful's specialists regularly check the chosen solution. This is how we ensure that you can benefit optimally from Contentful's infrastructure.

A Selection of Our Contenful-Projects

EnergieSchweiz, Swiss Federal Office of Energy

The Future of Energy

Incredibly short loading times and relevant content: Contentful, GatsbyJS with React and Kubernetes play seamlessly together on the headless platform we implemented.

The Future of Energy

Jungfraubahnen Management AG

Innovative Sales Manual 2.0

Tailor-made presentations at the push of a button: Jungfrau Railways have digitally transformed their way how their products are sold in B2B markets. A progressive webapp in combination with the headless CMS Contentful makes it possible.

Innovative Sales App 2.0


Lots to see and do with SwissPass Smile

SwissPass Smile is a public transport mobility and activity programme for families and young people. offers a full package of exclusive offerings by partner companies, along with ideas for leisure activities based on public transport and entertainment.

Lots to see and do with SwissPass Smile

Contact for your Digital Solution

Book an appointment

Are you keen to talk about your next project? We will be happy exchange ideas with you: Melanie Klühe, Stefanie Berger, Stephan Handschin and Philippe Surber (clockwise).

Melanie Kluhe
Stefanie Berger
Philippe Surber
Stephan Handschin

Contact for your Digital Solution with Unic

Book an appointment

Are you keen too discuss your digital tasks with us? We would be happy to exchange ideas with you: Jörg Nölke and Gerrit Taaks (from left to right).

Gerrit Taaks