SwissPass Smile puts a smile on families’ and young people’s faces. SwissPass Smile is a public transport mobility and activity programme for families and young people. swisspass.ch/smile offers a full package of exclusive offerings by partner companies, along with ideas for leisure activities based on public transport and entertainment.
The programme, with the swisspass.ch/smile platform at its centre, is the product of a collaboration between TBWA\Zürich and Unic. As the technology partner, we are responsible for the technical concept and implementation as well as the operation of the platform.
- 80,000 members
- 28 % returning users
- 35 ideas for leisure activities based on public transport
- 11 months from kick-off to go live
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