Design Systems as a Foundation for Scalable Digital Products

Whether it’s a website, app, or complex platform ecosystem, a design system simplifies creation, increases reusability, and ensures visual and functional consistency. It enables teams to focus on content and user needs instead of foundational design debates.

At the same time, it creates clarity within the organisation: design decisions no longer need to be negotiated repeatedly. This reduces coordination overhead, prevents friction, and strengthens strategic alignment. A design system introduces a common language across teams, streamlining alignments.

How You Benefit From a Design System

At Unic, a design system is a core part of every project, from microsites to complex enterprise platforms.

  • Consistent brand experience: A unified system ensures brand consistency across all touchpoints – from desktop to mobile.

  • User-centricity: Standardised components free up time to focus on real user needs.

  • Faster implementation: Reusable components and clear rules reduce development time and enable quicker updates.

  • Improved collaboration: Shared terminology and aligned processes enhance cross-team collaboration.

  • Less coordination effort: Clear design foundations reduce unnecessary discussions and streamline the decision-making process.

  • Cost efficiency: Reuse and standardisation save time and resources in the long term.

How We Build Design Systems

Analysis and Exploration

Before building the full system, we validate initial ideas through example pages. This helps define the basics and gather early feedback.

From Tokens to Patterns

We define design tokens (e.g., colours, spacing, typography) and use them to develop the first UI components. We test and refine these iteratively.

Central Library

All components are documented in a pattern library. A cross-functional team of designers, UX specialists, and frontend developers meets regularly to maintain the library, review feedback, and align on design decisions.

Practice-Driven Growth

The system evolves with your needs. We only develop what is truly needed—driven by project input, new use cases, and team feedback.

Our Principles for Design Systems

Design systems are part of every digital project at Unic right from the beginning. Our interdisciplinary teams combine brand strategy, UX, frontend, and development into a scalable solution.

Modularity and Reusability

Design systems are made of flexible building blocks. These are adaptable and efficient so we can deliver consistent results.

User-Centred by Design

Every element has a clear function and serves a real user need.

Collaboration and Transparency

A design system is a collaborative effort. From business to frontend, everyone contributes to its development. Clear documentation ensures shared understanding.

Continuity and Ownership

A design system is never “done.” It evolves based on real requirements and team contributions.

Do you want to develop or evolve your design system?

We’re here to support you.

Jörg Nölke
Gerrit Taaks
Gerrit Taaks

Do you want to develop or evolve your design system?

We’re here to support you.

Melanie Klühe
Melanie Klühe
Stefanie Berger
Stefanie Berger
Philippe Surber
Philippe Surber
Stephan Handschin
Stephan Handschin
Displays the Swiss Post website on different devices with the "Track consignment" and "Compare offers" page

The Swiss Post

Modular, Innovative, Award-winning: www.post.ch

Modular, Innovative, Award-winning: www.post.ch
Screenshot Mobile Phone with www.flughafen-zuerich.ch opened

Flughafen Zürich AG

Cutting-edge Multisite Platform

Cutting-edge Multisite Platform
Screenshot Mobile Phone with www.zh.ch opened

Canton of Zurich

Swift and Efficient Communication

Swift and Efficient Communication
casestudy_sbb_responsive

SBB AG

A Free Ride into a Digital World

A Free Ride into a Digital World

City of Zurich

A flexible design system for the city of Zurich

A flexible design system for the city of Zurich