Projects

Next Standard in Customer Communication

Alte Leipziger – Hallesche Konzern

Customer
Customer since
Go-Live
Website
ALH content

1’240

Jira Tickets

0

required occupational disability insurances

41’141

Lines of code

14

involved Unic employees from 4 locations

Optimal User Experience

The ALTE LEIPZIGER – HALLESCHE Group wanted to provide its customers with the best possible support in selecting their insurance services and give them a sense of security throughout the process. Redesigning the outdated website to make it both contemporary and responsive was only the first step. Customer-centric content, high-quality imagery and a clearer user guidance system also play a role in considerably increasing the website’s usability. The aim is to always reach the customer at the right touchpoint with a product tailored to their particular situation, all while keeping the process as simple as possible. For example, content pieces include the ability to take out the policy online directly with a simple application form and (if successful) rapid process – true to the idea of „real-time processing“ in a customer-centric environment.

More about User Experience

ALH online calculator

Simplifying the Process of Taking out Policies

Enabling swifter access to online calculators and integrating an in-house form builder opens up more self-service options for customers and makes it easier for them to conclude contracts. By integrating a form builder, customers/brokers can access and use information on an ongoing basis across multiple channels.

B2B Portal for Brokers

The ALTE LEIPZIGER – HALLESCHE Group provides brokers with access to an extranet for various B2B services. The CMS displays the page frame including navigation based on Sitecore and integrates the various external applications for the broker in a comprehensive portal.

ALH example page

Client System for Easy Content Maintenance

Brokers are an essential sales channel for AL-H and ensure that the Group has a local presence. Brokers that exclusively market AL-H products are given a personalized version of the AL-H website with their own URL. The product information reflects the Group’s image. The AL-H editor can individually adapt the homepage and a dedicated content area to suit the broker in question. This reduces the amount of maintenance work for brokers, as the majority of the content is automatically transferred from AL-H. This makes it easy for brokers to have a website that reflects the Group’s corporate design and identity.

Modern Development Environment and Infrastructure

An automated development environment based on Teamcity and Octopus Deploy was created as the starting point for the project. This means that high-quality releases can be rolled out easily. The initial setup for hosting was carried out by us. Following a successful handover, the ALTE LEIPZIGER – HALLESCHE Group now operates the Sitecore systems independently, even taking full responsibility for monitoring and issuing alerts.

The important thing for an insurance company is to reach the customer at the right touchpoint with a product that is tailored to their particular situation.

Christian Muoio
ALTE LEIPZIGER – HALLESCHE Konzern

Our services at this project

Digital Marketing

Make data-based decisions. Together we design effective touchpoints with your customers. From strategy to implementation.

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Software Development and IT-Architecture

Software development has been one of Unic's core competencies for over 20 years. We develop a solution tailored to your needs for your company's digital presence. Please contact us!

Learn more:Software Development and IT-Architecture

More about this project

February 2022Attila Szöcs

ALH Group: Frontend Redesign – a Model Approach

As part of a brand relaunch initiated in 2020, the Alte Leipziger-Hallesche insurance group hired us to redesign their existing website. Below is an example of a model approach to this request, using a content management system.

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Attila Szoecs

Attila Szöcs

December 2019Tabea Hayer

The ALTE LEIPZIGER – HALLESCHE Group Enters the Digital Age

The company has set a new standard in customer communication with the relaunch of its two websites. What better reason to take a closer look at the project in an interview!

The ALTE LEIPZIGER – HALLESCHE Group Enters the Digital Age
Tabea Hayer

Tabea Hayer

Contact for your Digital Solution

Book an appointment

Are you keen to talk about your next project? We will be happy exchange ideas with you: Melanie Klühe and Philippe Surber.

Melanie Kluhe
Philippe Surber

Contact for your Digital Solution with Unic

Are you keen too discuss your digital tasks with us? We would be happy to exchange ideas with you: Jörg Nölke and Gerrit Taaks (from left to right).

Gerrit Taaks