ALH responsive version

ALTE LEIPZIGER – HALLESCHE Group Next Standard in Customer Communication

What does a customer expect from an insurance company and what does the optimal customer journey look like? The ALTE LEIPZIGER – HALLESCHE (AL-H) Group offers its customers all products related to insurance and finance. Now it presents its newly designed website. True to the motto: Focus on the customer!

With the relaunch of the websites and the group sets a new standard in communication with the customer. The aim is to create an optimal user experience that recognizes, processes and satisfies the needs of the customer at all points of the customer lifecycle in order to facilitate decision-making. Various online services are offered to customers and interested parties. And in the B2B area, there is a dedicated, personalized portal for intermediaries.

Our Unic experts were responsible for the areas of digital marketing, digital analytics, responsive design, front-end development, living style guide, application management and the initial set-up of the hosting. Sitecore was chosen as the technical basis for the project.

Customer since
Go Live
July 2019
ALH content
  • 1’240 Jira Tickets
  • 0 required occupational disability insurances
  • 41’141 Lines of code
  • 14 involved Unic employees from 4 locations

Optimal User Experience

The ALTE LEIPZIGER – HALLESCHE Group wanted to provide its customers with the best possible support in selecting their insurance services and give them a sense of security throughout the process. Redesigning the outdated website to make it both contemporary and responsive was only the first step. Customer-centric content, high-quality imagery and a clearer user guidance system also play a role in considerably increasing the website’s usability.

The aim is to always reach the customer at the right touchpoint with a product tailored to their particular situation, all while keeping the process as simple as possible. For example, content pieces include the ability to take out the policy online directly with a simple application form and (if successful) rapid process – true to the idea of „real-time processing“ in a customer-centric environment.

ALH online calculator

Simplifying the Process of Taking out Policies

Enabling swifter access to online calculators and integrating an in-house form builder opens up more self-service options for customers and makes it easier for them to conclude contracts. By integrating a form builder, customers/brokers can access and use information on an ongoing basis across multiple channels.

B2B Portal for Brokers

The ALTE LEIPZIGER – HALLESCHE Group provides brokers with access to an extranet for various B2B services. The CMS displays the page frame including navigation based on Sitecore and integrates the various external applications for the broker in a comprehensive portal.

ALH example page

Client System for Easy Content Maintenance

Brokers are an essential sales channel for AL-H and ensure that the Group has a local presence. Brokers that exclusively market AL-H products are given a personalized version of the AL-H website with their own URL. The product information reflects the Group’s image. The AL-H editor can individually adapt the homepage and a dedicated content area to suit the broker in question. This reduces the amount of maintenance work for brokers, as the majority of the content is automatically transferred from AL-H. This makes it easy for brokers to have a website that reflects the Group’s corporate design and identity.

Modern Development Environment and Infrastructure

An automated development environment based on Teamcity and Octopus Deploy was created as the starting point for the project. This means that high-quality releases can be rolled out easily. The initial setup for hosting was carried out by Unic. Following a successful handover, the ALTE LEIPZIGER – HALLESCHE Group now operates the Sitecore systems independently, even taking full responsibility for monitoring and issuing alerts.

The important thing for an insurance company is to reach the customer at the right touchpoint with a product that is tailored to their particular situation.


With Sitecore you put content, experience and e-commerce at the centre of your digital presence.