Rhb A fascinatingly different travel experience

Since 1889, the Rhaetian Railway (RhB) has stood for a unique opportunity to experience an unforgettable train journey across Grisons. Apart from providing tourists with the chance to enjoy real masterpieces of railway engineering, it brings commuters from A to B and transports a wide range of goods. The largest transalpine railway operator in Switzerland with a 384 km long railway network, RhB still offers a fascinatingly different travel experience. With its new, responsive website, RhB makes a strong presence not only on its railway lines, but also online.

Rhaetian Railway (RhB)
Go Live
August 2014
  • 18 months project duration
  • 3 usability tests
  • 18 months project duration
  • 384 kilometers of railway network

The iconic red train in the digital world

RhB’s customers are as diversified as the regions stretching along its railway lines, including delighted railway enthusiasts from all over the world, commuters or sustainable transport companies. With interviews and analyses carried out in the preliminary stages of the project, the final concept has precisely met the client’s requirements. It gave rise to a responsive website which allows users to interactively discover the holiday region of Grisons, as well as obtain information on rail services and train schedules.

An all-in-one platform

The rhb.ch website is the starting point to a travel adventure, with a virtual tour of the railway network and the highlights of the Rhaetian Railway presented through an interactive experience map following the Look & Feel of the website. A central feature of the rhb.ch website, the map gives a clear overview and access to a wide range of railway experiences.

From desktop to mobile via tablet

The Glacier Express trip planner and booking process have been completely transformed to implement responsive web design. This facilitates ticket purchases and the obligatory seat reservation process, as well as allows RhB customers to search for connections anytime and anywhere - using a device of their choice.

The path to destination

The rhb.ch website uses over 60 newly designed icons to help users find their way to required information or functionalities.

Facts & Figures

  • 28%
    More page views
  • 35%
    Users on mobile devices
  • 16%
    Purchases on mobile devices
We still have many more ideas. We will develop and implement these in cooperation with Unic.