Screenshot Mobile Phone with opened

RhB – A fascinatingly different travel experience

Rhaetian Railway (RhB)


  • bosw-2015-business-silber
  • annual-multimedia-award-2015
Rhaetian Railway (RhB)
Customer since
August 2014


months project duration


usability tests


kilometers of railway network

The iconic red train in the digital world

RhB’s customers are as diversified as the regions stretching along its railway lines, including delighted railway enthusiasts from all over the world, commuters or sustainable transport companies. With interviews and analyses carried out in the preliminary stages of the project, the final concept has precisely met the client’s requirements. It gave rise to a responsive website which allows users to interactively discover the holiday region of Grisons, as well as obtain information on rail services and train schedules.


An all-in-one platform

The website is the starting point to a travel adventure, with a virtual tour of the railway network and the highlights of the Rhaetian Railway presented through an interactive experience map following the Look & Feel of the website. A central feature of the website, the map gives a clear overview and access to a wide range of railway experiences.

From desktop to mobile via tablet

The Glacier Express trip planner and booking process have been completely transformed to implement responsive web design. This facilitates ticket purchases and the obligatory seat reservation process, as well as allows RhB customers to search for connections anytime and anywhere – using a device of their choice.


The path to destination

The website uses over 60 newly designed icons to help users find their way to required information or functionalities.

  • 28%
    more page views
  • 35%
    users on mobile devices
  • 16%
    purchases on mobile devices

We still have many more ideas. We will develop and implement these in cooperation with Unic.

Michael Kistler
Head of Marketing Communication & E-Business MKTL, RhB

Contact for your Digital Solution

Book an appointment

Are you keen to talk about your next project? We will be happy exchange ideas with you.

Melanie Klühe
Melanie Klühe
Stefanie Berger
Stefanie Berger
Philippe Surber
Philippe Surber
Stephan Handschin
Stephan Handschin

Contact for your Digital Solution with Unic

Book an appointment

Are you keen too discuss your digital tasks with us? We would be happy to exchange ideas with you.

Jörg Nölke
Gerrit Taaks
Gerrit Taaks