What does a customer expect from an insurance company and what does the optimal customer journey look like? The ALTE LEIPZIGER - HALLESCHE (AL-H) Group offers its customers all products related to insurance and finance. Now it presents its newly designed website. True to the motto: Focus on the customer!
With the relaunch of the websites www.alte-leipziger.de and www.hallesche.de the group sets a new standard in communication with the customer. The aim is to create an optimal user experience that recognizes, processes and satisfies the needs of the customer at all points of the customer lifecycle in order to facilitate decision-making. Various online services are offered to customers and interested parties. And in the B2B area, there is a dedicated, personalized portal for intermediaries.
Our Unic experts were responsible for the areas of digital marketing, digital analytics, responsive design, front-end development, living style guide, application management and the initial set-up of the hosting. Sitecore was chosen as the technical basis for the project.
- 1’240 Jira Tickets
- 0 required occupational disability insurances
- 41’141 Lines of code
- 14 involved Unic employees from 4 locations
Digital change at ALTE LEIPZIGER – HALLESCHE Group. The company has set a new standard in customer communication with the relaunch of its two websites www.alte-leipziger.de and www.hallesche.de. What better reason to take a closer look at the project in an interview!
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