Content Strategy

A content strategy is the foundation of your digital success. It creates the framework for impactful content that appeals to your target group and supports your business goals. Increase your online success with strategically planned and effectively produced content.

Content that Adds Value for You and Your Customers

Do the following questions sound familiar to you?

Has your content grown historically, resulting in too much content on your website?
Are your employees frustrated by the lack of guidelines, processes or resources for producing content?
Are you looking to improve your content and don't know where to start?

A content strategy addresses these challenges. It ensures that your content is focused and has the desired effect on your target group.

How a Content Strategy Will Support Your Goals

The right content strategy sets valuable guidelines for you and your employees:

Content compass: You gain clarity regarding your content's objectives, methods and processes.
Editorial roadmap: Responsibilities and structures for effectively creating, publishing and maintaining content are defined.

We provide comprehensive content consulting and support in all phases of the content lifecycle. From empowering your employees to implementing the whole strategy, we tailor our services to your needs.

The Most Critical Steps to a Successful Content Strategy

Analysis & audit

We analyse your current situation and identify challenges and opportunities. In interviews with stakeholders and users, we learn about the needs and requirements for your content. Content audits help us analyse existing content and uncover potential for improvement.

Target definition

Together, we determine what you want to achieve with your content strategy. Based on this, we define an approach tailored to your goals and needs. We work data-driven and define KPIs that make the success of the content strategy measurable.

Formulating the strategy

We develop the missing fundamentals in collaborative, cross-functional sessions with our customers and relevant stakeholders. Afterwards, we formulate the core strategy, create content guidelines and clarify roles and responsibilities.

Implementation

Once the framework conditions are clear, the content strategy implementation begins. This includes developing formats, creating content briefings, writing new content, and optimising existing content, for example, in content sprints.

Manuel ScherrerJanuary 2021

10 Steps to Create a Successful Content Strategy

In ten steps we explain how to create a content strategy, covering everything from analysis to the core strategy statement to content management. And you'll understand how important a content strategy is for your business.

10 Steps to Create a Successful Content Strategy

Why Unic Is Your Ideal Partner for Successful Content

Strategic consulting and implementation of the content strategy from a single provider
Long-term support and advice
Integration into a broader range of services and larger project contexts
Years of experience in various industries, from banking to tourism
Generalists with specialisations such as UX Writing, Content Marketing, Copywriting or Social Media
Close collaboration with UX Architecture, SEO and User Testing
Seamless integration into your overall digital strategy

Achieving Success with Content Optimisation

The picture shows a notebook with the SwissEnergy website. A woman is sitting in front of the device while researching efficient mobility on her smartphone.

Carmen CandinasInterview

What changes with Headless for editorial teams

A content strategy, new formats and a content management system with headless architecture were a breath of fresh air for the web editing team at EnergieSchweiz

Stay Ahead With Structured Content

Carmen Candinas

The picture shows a Zürcher Kantonalbank website opened on a notebook. It is about eBanking.

Carmen CandinasJune 2021

Content from A to ZKB

Content is at the heart of every digital platform. That is why Zürcher Kantonalbank (ZKB) placed a special focus on its content during the bank’s relaunch project. We supported Zürcher Kantonalbank in their content optimisation, including analysis, content generation and publishing.

Content from A to ZKB

Carmen Candinas