CX innovation – inspiration from China for European companies

Why China as a CX source of inspiration?

While European companies operate within established digital structures, China has developed a completely independent digital ecosystem far removed from Silicon Valley. The result: radically different approaches to customer experience – from super apps and seamless commerce to service-first architectures. These patterns are not science fiction, but proven practice in China. The question is: which principles can be transferred to European markets? And what is the best approach for you as a CX designer?

What to expect

• China CX patterns in practice: Innovation expert Björn Ognibeni shows how Chinese platforms think about customer experience in a radically different way – and why it works.

• Transfer to your reality: How to translate these patterns into your European context and your industry.

• Direct interaction: Ask your questions live and receive concrete answers.

Who is this webinar for?

This webinar is aimed at decision-makers and innovation leaders who:

• seek fresh, international impulses for their CX strategy.

• want to overcome fragmented customer journeys.

• prefer pragmatic innovation over theoretical trends.

• expect concrete courses of action rather than hype.

Ideal for: CDOs, Heads of Innovation, CX leads, digital marketing leads, e-commerce leads, customer service digitalisation leads

After the webinar:

Next steps
Inspired, but still unsure about the next step in your CX transformation?

• Self-assessment – Reflect on your challenges online in 10 minutes and receive concrete impulses.

• Methodology deep dive – Our materials show you our approach and the workshop content in detail.

• Workshop sessions – Book tailored workshops for your specific situation.

• China study trip – Experience digital champions on site and exchange ideas directly with innovation leaders.

marketing@unic.com+49 89 43 77 80 90

Björn Ognibeni, practical visionary with over 20 years of experience in digital transformation. Translates complex technologies into actionable strategies – pragmatic, concrete, without buzzword bingo.
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Roy Voggenberger, advisor with a focus on AI and digital transformation. Turns complex challenges into clear strategies and measurable business models – human-centred, pragmatic, impact-driven.

Frequently Asked Questions (FAQ)

• Who is the webinar suitable for? The webinar is aimed at CX managers, digital strategists, product managers and decision-makers who want to sustainably transform their customer experience. It is relevant across industries for B2C and B2B – a focus will take place in the subsequent workshops.

• What prior knowledge do I need? No specific prior knowledge is required. A basic understanding of customer experience is helpful, but not mandatory.

• How long does the webinar last? The webinar lasts 45 minutes plus a 15-minute Q&A session for your individual questions.

• Will I receive access to the recording? Yes, all registered participants will receive access to the recording as well as the presented materials afterwards.

• What exactly are China CX patterns? China CX patterns are proven design patterns from the Chinese digital market – from super apps and social commerce to AI-supported personalisation. We show which principles can be transferred to European markets.

• Can I apply what I have learned directly in my company? Absolutely. We provide inspiration for concrete transfer approaches and show you how you can adapt the patterns in an industry-specific way. The workshop sessions offer additional support for your individual implementation.

• What does participation cost? Participation in the webinar is free of charge. Further workshop sessions and the China study trip are paid offerings.

• How interactive is the webinar? You can ask questions in the chat at any time. In the final Q&A session, our experts address your concerns directly.

• What distinguishes this webinar from other CX offerings? We combine concrete insights into China with transfer methods that have been tested in practice. Instead of theoretical concepts, we show real examples and a clear approach to applicability in European markets.

• How do I register? Simply fill out the registration form – you will immediately receive a confirmation with all access details by email.