Where Manufacturing CX meets the digital future
Meet like-minded peers from leading manufacturing organisations at “Leaders in Manufacturing CX”, gain visionary insights from selected technology partners, and shape the digital transformation in manufacturing with us – from strategy through to an integrated platform.
With real-world insights from Markus Ketterer (Endress+Hauser), Barbara Schluep (Meier Tobler) and Paula Castro (Swiss Krono Group).
Practical insights from:
Your takeaways
Proven CX best practices from manufacturing that you can directly adapt within your organisation.
Concrete lessons learned from real-world use cases – including insights from Endress+Hauser – covering typical pitfalls and key success factors.
Clarity for your CX and digital roadmap: meaningful priorities, realistic steps and clear next actions.
An open look at goal conflicts between marketing, sales and service – and how successful teams resolve them.
Exchange with peers from manufacturing who face similar organisational and technological challenges.
Masterclasses at a glance
✔️ Masterclass 1: Business Model Innovation
Unlock IIoT-based revenue stream opportunities
How can you leverage IIoT data for new revenue models? From servitisation to performance as a service – develop concrete approaches for your business model.
✔️ Masterclass 2: Journey Orchestration
Integrated digital customer portals for marketing, sales and aftersales
How do you orchestrate all touchpoints into a seamless experience? Learn from successful platform implementations.
✔️ Masterclass 3: Master Data Excellence (in englisch)
From technical product data to touchpoint experience
PIM, enrichment and master data as a strategic management process – how do you create the data foundation for outstanding digital experiences?
Register now and benefit
By registering, you sign up for the event and also select your preferred masterclass.
For whom is this event?
This event is designed for decision-makers and transformation drivers in manufacturing who are actively shaping the digital customer experience:
Chief Digital Officers & Heads of Digital Transformation – looking to translate strategic CX vision into operational reality
CX & Marketing Leaders – seeking to bridge the gap between marketing, sales and service touchpoints
E-Commerce & Digital Commerce Managers – wanting to orchestrate integrated customer portals and platforms
Product & Master Data Managers – responsible for turning technical specifications into compelling digital experiences
Sales & Aftersales Leaders – driving customer-centric digitalisation across the entire lifecycle
What to expect
Time | Session |
|---|---|
1:00–2:00 pm | Arrival & orientation 📍Get-together Dive into individual speed sessions featuring trending use cases for digital customer experience in manufacturing – e-commerce, content management, PIM and more. |
2:00–2:30 pm | Opening & research insight: Customer Experience in Manufacturing Ambition, reality and structural frictions To open the event, Gerrit Taaks outlines the key challenges of CX in manufacturing. Following this, Ramona Kaden presents core findings from the bvik Trend Barometer on the role of marketing, communication and customer centricity in industrial companies. Finally, Gerrit Taaks contextualises these insights within the organisational logic of manufacturing companies – setting the stage for the practical sessions that follow. - Gerrit Taaks Ramona Kaden |
2:30–3:00 pm | Case study: Customer Experience at Endress+Hauser From ambition to operational execution Markus Ketterer shares real-world insights from Endress+Hauser, illustrating how organisational responsibilities, processes and digital platforms interact – including typical goal conflicts and key learnings from implementation. - Markus Ketterer |
3:00–3:30 pm | Case study: Customer Experience in Manufacturing Organisational logic, processes and digital execution This session uses a concrete company example to demonstrate how strategic target visions, operational processes and digital platforms work together. The focus is on real decision-making logics, typical conflicts between marketing, sales and service, and key learnings from implementing CX initiatives in an industrial context. - Speaker TBD |
3:30–4:00 pm | Networking Use this time for personal exchange and deepen discussions at themed information stations. |
4:00–5:00 pm | Parallel masterclasses (your choice) Three topic-specific workshops with speed consulting – choose your focus: |
💡 Masterclass 1: Business Model Innovation Unlock IIoT-based revenue stream opportunities How can you leverage IIoT data for new revenue models? From servitisation to performance as a service – develop concrete approaches for your business model. Ihre Masterclass Leads | |
💡 Masterclass 2: Journey Orchestration Integrated digital customer portals for marketing, sales and aftersales How do you orchestrate all touchpoints into a seamless experience? Learn from successful platform implementations. Ihre Masterclass Leads | |
💡 Masterclass 3: Master Data Excellence (in English) From technical product data to touchpoint experience PIM, enrichment and master data as a strategic management process – how do you create the data foundation for outstanding digital experiences? Ihre Masterclass Leads | |
5:00–5:30 pm | Summary ✔️ Summary of insights from the masterclasses |
From 5:30 pm | Get-together with finger food and drinks Another opportunity to join individual digital AI speed sessions. Expect up-to-date use cases for digital customer experience in manufacturing – e-commerce, content management, PIM and more. |
Your organising team
Corinna Plege, Unic
Jörg Nölke-Atai, Unic
Our partners and speaker
Frequently asked questions about “Leaders in Manufacturing CX”
Who is this event for?
This event is aimed at decision-makers and senior leaders from the manufacturing sector – particularly from customer experience, digitalisation, marketing, sales and service. It addresses CEOs, directors and experienced managers who want to strategically and effectively advance customer experience in their organisations.
What sets this event apart from other CX events?
This industry forum is intentionally different: no sales event, no traditional conference format. Instead: candid peer exchange, real-world insights from leading manufacturing companies such as Endress+Hauser, Meier Tobler and Swiss Krono Group. Discussions with peers from the manufacturing industry who face the same challenges as you.
What concrete value will I take away from the event?
You will gain:
A clear understanding of which CX approaches truly work in manufacturing
Concrete learnings from real-world use cases that you can transfer to your own organisation
Guidance for your CX and digital roadmap, including prioritisation and decision-making criteria
New perspectives on goal conflicts between marketing, sales and service – and how other companies address them
Is the event product- or sales-oriented?
The event is deliberately not a sales event. The focus is on exchange, learning and inspiration. Partners contribute their expertise – not product pitches.
What role do the partners play at the event?
Partners enrich the event with hands-on perspectives from technology and implementation:
Akeneo – best practices around product data as the foundation for compelling CX
Contentful – headless content as an enabler for scalable omnichannel experiences
Spryker – B2B commerce as an integral part of modern customer journeys
How practical is the content?
All content is based on real projects, hands-on experience and implemented solutions. The focus is on what has proven effective in practice – and what has not. The goal is for you to leave with impulses you can directly apply or further develop within your organisation.
How does registration work?
By registering, you sign up for the full event.
You will also select your preferred masterclass for the in-depth sessions in the afternoon. Participation is free of charge, but places are limited.
Will there be networking opportunities?
Yes. In addition to the talks and sessions, the event offers ample space for personal exchange, discussion and networking with other manufacturing decision-makers – intentionally in an open and confidential setting.
When and where does the event take place?
The event will take place on 28 April 2026 at Design Offices Stuttgart Tower. Further organisational details will be sent to you by email after registration.