Where Manufacturing CX meets the digital future
Meet like-minded peers from leading manufacturing organisations at “Leaders in Manufacturing CX”, gain visionary insights from selected technology partners, and shape the digital transformation in manufacturing with us – from strategy through to an integrated platform.
What to expect
Visionary keynotes
Concrete real-world use cases
Methodologically strong masterclasses
Speaker presentations available after the event
Exclusive networking with CX practitioners from the manufacturing sector
Our event format covers the full spectrum required to make digital transformation at manufacturing customer touchpoints truly successful.
Your platform for real transformation
Leaders in Manufacturing CX brings together what belongs together: strategic vision, proven methodology and future-ready technology. Delivered through hands-on formats co-created by manufacturing organisations as well as technology and network partners. Gain exactly the insights and impulses you need for your digital CX transformation.
✔️ Curated talks and workshops
✔️ Industry focus: Manufacturing
✔️ Genuine, personal exchange on equal footing
What to expect
Time | Session |
|---|---|
1:00–2:00 pm | Arrival & orientation 📍Get-together 📍Dive into individual speed sessions featuring trending use cases for digital customer experience in manufacturing – e-commerce, content management, PIM and more. |
2:00–2:30 pm | Opening & research insight: Customer Experience in Manufacturing Ambition, reality and structural frictions To open the event, Gerrit Taaks outlines the key challenges of CX in manufacturing. Following this, Ramona Kaden presents core findings from the bvik Trend Barometer on the role of marketing, communication and customer centricity in industrial companies. Finally, Gerrit Taaks contextualises these insights within the organisational logic of manufacturing companies – setting the stage for the practical sessions that follow. - Gerrit Taaks Ramona Kaden |
2:30–3:00 pm | Case study: Customer Experience at Endress+Hauser From ambition to operational execution Markus Ketterer shares real-world insights from Endress+Hauser, illustrating how organisational responsibilities, processes and digital platforms interact – including typical goal conflicts and key learnings from implementation. - Markus Ketterer |
3:00–3:30 pm | Case study: Customer Experience in Manufacturing Organisational logic, processes and digital execution This session uses a concrete company example to demonstrate how strategic target visions, operational processes and digital platforms work together. The focus is on real decision-making logics, typical conflicts between marketing, sales and service, and key learnings from implementing CX initiatives in an industrial context. - Speaker TBD |
3:30–4:00 pm | Networking Use this time for personal exchange and deepen discussions at themed information stations. |
4:00–5:00 pm | Parallel masterclasses (your choice) Three topic-specific workshops with speed consulting – choose your focus: |
💡 Masterclass 1: Business Model Innovation Unlock IIoT-based revenue stream opportunities How can you leverage IIoT data for new revenue models? From servitisation to performance as a service – develop concrete approaches for your business model. Ihre Masterclass Leads | |
💡 Masterclass 2: Journey Orchestration Integrated digital customer portals for marketing, sales and aftersales How do you orchestrate all touchpoints into a seamless experience? Learn from successful platform implementations. Ihre Masterclass Leads | |
💡 Masterclass 3: Master Data Excellence (in English) From technical product data to touchpoint experience PIM, enrichment and master data as a strategic management process – how do you create the data foundation for outstanding digital experiences? Ihre Masterclass Leads | |
5:00–5:30 pm | Summary ✔️ Summary of insights from the masterclasses |
From 5:30 pm | Get-together with finger food and drinks Another opportunity to join individual digital AI speed sessions. Expect up-to-date use cases for digital customer experience in manufacturing – e-commerce, content management, PIM and more. |
Secure these benefits
Hands-on: No theory in isolation – but real-world use cases from manufacturers who are already on their transformation journey.
Interactive: In the masterclasses, you actively work on your own challenges – together with experts and peers, using methods you can directly adapt.
Actionable: You don’t just leave with inspiration, but with concrete approaches you can apply to your own transformation.
Connected: Build valuable connections with like-minded professionals facing similar challenges.
Be part of the moment when Manufacturing CX is reimagined.
Register now. There are only a few places available!
Your organising team
Corinna Plege, Unic
Jörg Nölke-Atai, Unic
