Emporix - Commerce Orchestration for B2B, D2C, and B2C
Unic combines strategic business architecture and implementation expertise with Emporix as a commerce orchestration platform. Solution Partner since 2025.
Strategy Before Technology: Why Unic is the Right Emporix Partner
The founding team of Emporix has been shaping enterprise commerce since the early 2000s and developed hybris into a leading platform. Today, Emporix demonstrates clear market momentum with over 100% revenue growth in 2025 and funding of over 30 million euros.
Unic was among the first hybris partners in German-speaking countries. This continuity and trust form the basis of our partnership with Emporix. We don't start with the platform, but with your business strategy. We define business-critical value streams (“Acquire Product”, “Maximize Asset Availability”) and business capabilities, and then deploy Emporix strategically based on these.
Orchestrating Commerce Instead of Replacing Systems
Emporix orchestrates commerce processes along the customer journey - from the first interaction to after-sales support. This creates consistent, personalized, and value-oriented experiences across all channels.
The technological foundation is a MACH-certified, cross-channel platform with an orchestration engine, process mining, and AI-powered autonomous commerce. You can manage B2B, D2C, and B2C scenarios on a unified platform - from personalization to multi-channel consistency to real-time coordination.
Emporix follows a strangler fig approach: individual commerce process components gradually migrate to the new platform, while selected processes and systems (ERP processes, CRM solutions, PIM management, e-commerce platforms) continue to run in parallel. This reduces migration costs and risks. In the long term, you avoid costs for licences, maintenance, and operations when switching systems.
Emporix positions itself as an alternative between legacy systems and pure platform providers.
Scenarios Where Emporix Creates Real Added Value
Emporix is the right solution for:
B2B with service focus: Spare parts service and self-service with automated orchestration
D2C: Direct-to-consumer brand experiences with control over customer data and journeys
B2C: Personalized multichannel experiences from inspiration to after-sales support
Complex multichannel scenarios: Consistent coordination across systems and channels
Emporix is not suitable for simple B2C shops.
Emporix Demonstrates Clear Market Momentum
100%+ revenue growth in 2025
30 million euros in funding
API-first & AI-powered autonomous commerce
MACH-certified
Seamless Integration into Your Existing System Landscape
Emporix integrates into composable architectures with frontend applications, ERP, CRM, and PIM systems as well as customer portals. It manages data flows and orchestrates processes – all through standardized APIs. This means: Your previous investments in these systems continue to pay off. At the same time, you follow a strangler fig approach: You build Emporix in parallel and gradually phase out old e-commerce systems.
From Business Architecture to Implemented Commerce Solution
Unic has over 20 years of enterprise commerce experience with hybris and has known the technology vision of Emporix's founders since its inception. We bring this know-how to every project.
This is how we implement it:
Phase 1 — Strategy: In workshops, we analyse your business-critical value streams (“Acquire Product” or “Maximize Asset Availability”). We structure your business capabilities and create the foundation for a clear architecture. An Emporix demo makes the implementation tangible.
Phase 2 — Implementation: Emporix orchestrates your architecture as executable processes across microservices and APIs. For B2C and D2C scenarios, we design end-to-end customer journeys - from inspiration through product search and checkout to after-sales support. For B2B scenarios with a service focus, we enable automated processes such as availability management and self-service.
Frequently Asked Questions about Emporix and Its Use at Unic
1. Which industries are particularly suitable for Emporix?
Emporix is designed for B2C, D2C, and B2B use cases and is particularly suitable for complex B2B scenarios with a service focus.
2. Do we need to replace existing systems?
Not necessarily. Due to Emporix's strong orchestration capabilities, existing systems can be integrated and continued to be used where it makes sense. This reduces costs during migration.
3. How does Emporix differ from other commerce platforms?
Emporix combines the MACH principle with an orchestration engine and AI-powered autonomous commerce and can integrate into existing commerce systems instead of replacing them.
4. What is a value stream?
A value stream - such as “Acquire Product” or “Maximize Asset Availability” - describes in business architecture the process of how a company creates value along the customer journey. Emporix uses the same term for end-to-end orchestration of processes. Business architecture defines value creation along the journey, Emporix orchestrates it.
5. Does Emporix support D2C models?
Yes. Emporix enables direct-to-consumer brand experiences with control over customer data and digital end-to-end journeys.
Contact for your Digital Solution
Book an appointmentAre you keen to talk about your next project? We will be happy exchange ideas with you.
Contact for your Digital Solution with Unic
Book an appointmentAre you keen too discuss your digital tasks with us? We would be happy to exchange ideas with you.
