With the Fooby brand, Coop wants to offer its customers a holistic experience focusing on the issue of eating and cooking. The new culinary offer knows no boundaries between home, supermarket and online services: from cookbook app and cooking school videos through recipe holders in the store and products on the shelves to the shopping list and ordering from Coop@Home. It covers the entire customer journey. The touchpoints are connected with each other when it comes to both content and technology.
As fooby.ch’s technology partner, Unic ensured a smooth user journey thanks to its technical solutions created on the Adobe Experience Manager (AEM): a scalable web platform, interfaces for mobile apps and reusable modules installed in all channels are but the highlights of the solution implemented by Unic. Since the beginning of 2018, we have also been supporting fooby.ch in conception, design and frontend implementation.
- 2'200 recipes are already online
- 3345 hours of work invested
- 12 people from Unic involved
- 9 months project duration
Our services for this inspiring plattform: User experience, responsive design, usability, frontend development and newsletter design.
The FOOBY project is considered a showcase project for a new standard in software development at Coop. Oliver Burkhalter, Senior Application Engineer, explains which technologies and processes were introduced to improve software quality.
How can Scrum values such as cross-functionality, self-organization or iteration improve not only software quality but also teamwork? In this article Oliver Burkhalter gives an insight into his experiences with Scrum & Co.
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