High-quality Information, Digital Direct Sales


Customer since
January 2020


people involved


higher Google performance


less time spent on development and deployment processes


smaller JavaScript bundles

Relevant Information – Digital and On-site

The jonastone.de online shop does not just guide prospective and existing customers through the various menu sections. Thanks to the high user-based information density, customers can make their final purchase decision on the screen. The actual purchasing process is very easy to complete. If users are still undecided, they can simply order a sample tile, just to be really sure. This is anything but standard practice for a building materials supplier.

Customers can also visit the showrooms in Germany, Austria and Switzerland to get a tactile impression of the materials. But the detailed and appealing visualisation of all product information in the online shop makes in-person visits almost obsolete. The online business model connects the different phases (research, product tests and visualisation) of the purchasing process. It combines the best of both worlds, online and offline.


Find Your Flooring With Visual Clues

We launched an online customer journey that fits in seamlessly with jonastone’s content strategy, toeing the fine line between too little and an overwhelming amount of information. The result: In almost all cases, relevant content is available to the visitors of jonastone.de on a single, comprehensible and well-structured subpage.

Whether it is contractors, architects or end users: Based on their search, we take them on a journey into the world of tiles and slabs from natural stone and fine stoneware. We use both editorial tools such as text and images (magazine, tips and tricks) and the Roomvo visualiser to help them make their choice. The tool allows for a configuration of the desired flooring based on visual cues.

360-Degree Tours Supplement Conventional Services

Users decide for themselves how and where they want to approach the subject. They can, for instance, choose from a variety of 360-degree tours that enable them to take a virtual tour of a house, similar to Google Street View.

This of course complements conventional services such as the shipping of sample tiles, online complaints and returns, a wish list, a product search including filters and various payment methods (direct debit, credit card, PayPal). Or would you prefer to be helped over the phone? One click and you’ve booked an appointment.


Product Information – Down to the Very Last Detail

The product subpages are a special highlight. With a click, they provide the required depth of information: Price, format, packaging, weight, delivery time/shipping costs as well as details on the material characteristics. Should users require additional information, in-depth product descriptions including images are also available.

What’s also new is a manual: The individual, illustrated instructions for the different slabs and tiles support all construction projects. Of course, care instructions and recommendations for matching accessories are also available.


Responsive Web Design

Google is increasing its focus on the use of mobile devices such as smartphones and tablets: In spring 2021, the US company will be deleting all desktop contents from the Google index. That is to say, from then on, the search engine will only be indexing the mobile version of a landing page for an optimum ranking.

This is why we overhauled the frontend of the jonastone website. Now, the entire content of the desktop version (content and services) is also available on a smartphone or tablet. A positive side effect for jonastone: There is no need to develop a costly, OS-specific app. And since load times are still a key factor for the organic ranking, we also optimised the frontend performance.

More about Responsive Web Design

The vastly improved site performance is an additional benefit for customers. Combined with the high quality of product information and visualisations, jonastone now offers a first-rate user experience.

Alexander Teepe
Managing Director jonastone

Frontend and Backend – Separate, but Developed Jointly

We separated frontend and backend development when we overhauled the jonastone digital solution. Only technically, mind you, because the developer teams still work together: After all, frontend and backend components need to be in sync to be able to interact perfectly. Another joint goal was to consolidate and enhance the technical know-how in the jonastone team. In the meantime, jonastone has brought in additional backend developers and continues to develop the Sitecore system in cooperation with us.

Improvements to Continuous Integration

In the first step, we created the foundation for more efficient software development, while also reducing the risk of human error and shortening the time to market. We placed a strong focus on improving the continuous integration functionality. Today, when necessary, the team can add newly developed and tested code into the source code of the solution several times a day.

Smaller code sections in shorter intervals contribute to successful code integration into the system: The developer team can quickly spot the cause of possible bugs. Also, the work result is available to all developers. This, in turn, enables them to react to changes more quickly and make their own changes.

Introduction of Continuous Delivery

The next logical step was the optimisation of the accompanying processes and the provision of the required infrastructure: We aligned testing and deployment as well as the required tool chain. From code generation to commissioning, all project members including the customers are always up to date. When necessary, colleagues can see, test and apply new features directly in the development, testing or integration environment.

In a nutshell: Continuous integration and continuous delivery have significantly accelerated the introduction of new features.

The jonastone website was not just given a digital facelift. Further developments have also been facilitated considerably. We are now able to quickly adapt our software in response to any changes.

Alexander Teepe
Managing Director jonastone

Our services at jonastone

Strategy & Consulting

Digital transformation unlocks new potentials for many companies, but at the same time often involves major challenges. We will help you take the right steps.

Mehr erfahren:Strategy & Consulting

Frontend Development

Our frontend engineers develop a accessible, performant and responsive frontend for your user interface.

Learn more:Frontend Development

Software Development and IT-Architecture

Software development has been one of Unic's core competencies for over 20 years. We develop a solution tailored to your needs for your company's digital presence. Please contact us!

Learn more:Software Development and IT-Architecture

Contact for your Digital Solution

Book an appointment

Are you keen to talk about your next project? We will be happy exchange ideas with you: Melanie Klühe, Stefanie Berger, Stephan Handschin and Philippe Surber (clockwise).

Melanie Kluhe
Stefanie Berger
Philippe Surber
Stephan Handschin

Contact for your Digital Solution with Unic

Book an appointment

Are you keen too discuss your digital tasks with us? We would be happy to exchange ideas with you: Jörg Nölke and Gerrit Taaks (from left to right).

Gerrit Taaks