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Leading in orthopaedics and ux

Schulthess Clinic


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Schulthess Clinic
Customer since
December 2018


months from initial contact to “go live”


specialists participating in the project


sprints over five months


broken bones

Central touchpoint for patients and referring physicians

Both patients and referring physicians should be accompanied in a consistent manner concerning their task-related questions within the treatment process throughout their customer journey. Therefore, the new digital strategy supports both of these user groups by providing an appropriate mix of digital services across multiple phases. Thereby, the responsive website acts as the central touchpoint for the clinic’s digitally accessible service offer – no matter if a desktop computer, a tablet or a smartphone is used.


Better user orientation thanks to plain navigation

The information architecture and the navigation concept correspond to the various needs of the main user group patients and referring physicians. The modern responsive design and the usability-oriented navigation support the user groups on the website in an intuitive and straightforward manner. Thanks to clear structures, the provided information is easily accessible for its user.

More about responsive web design

Shortest path for referring physicians

Over the long term, referring physicians should especially become digitally connected partners within the treatment process. This shift is achieved by creating clear dedicated access points and digital services such as the referral form. And the best: Only two clicks are needed! Designed in the sense of a minimum viable product, this form can be prospectively extended to a "referring physicians wizard".

More about user experience


New corporate design guarantees recognition

The digital presence can be noticed in the new look and feel based on the new corporate design: with a concise logo, a new colour scheme and fonts as well as an appealing imagery. It is implemented consistently across all resources and guarantees recognition in both offline and online channels.

Emphasis on data security

The website was devised in compliance with the developments regarding data protection. Therefore, the popular HIN (Health Info Net Standard e-mail) was applied in the area of digital data transmission. It will also be possible to adapt the electronic patient dossier (EPD) in the future. The website is hosted by Unic in accordance with ISO-27001 security standard and is operated in an own data centre.

The new website allows us to offer our patients and referring physicians a transparent and easy access to the clinic. The digital presence reflects the fundamental values of the Schulthess Klinik: top medicine, innovation and humanity.

Enrico Manzanell
Head of Corporate Communications and Marketing, Schulthess Klinik

Our Services at Schulthess Klinik

User Experience

Don’t leave your customers standing out in the rain. Offer them an impressive user experience which will convince them to try your offer.

Learn more:User Experience

Content Strategy

Your content is a way for your company to stand out from the crowd. It deserves your undivided attention. We support you in your efforts – from analysis and strategy to setting up an editorial schedule and copywriting texts for users and search engines (SEO).

Learn more:Content Strategy

Responsive Web Design

With Responsive Web Design, we will provide you with future-oriented solutions that operate independently from the screen size.

Learn more: Responsive Web Design

Digital Marketing

Make data-based decisions. Together we design effective touchpoints with your customers. From strategy to implementation.

Learn more:Digital Marketing

Digital Analytics

Do you know how successful your last digital campaign was or how to reach your visitors and customers best? No more guessing: web analytics provides you with reliable answers – in real time.

Learn more: Digital Analytics

Frontend Development

Our frontend engineers develop a accessible, performant and responsive frontend for your user interface.

Learn more:Frontend Development

Software Development and IT-Architecture

Software development has been one of Unic's core competencies for over 20 years. We develop a solution tailored to your needs for your company's digital presence. Please contact us!

Learn more:Software Development and IT-Architecture


We run your web application throughout its entire lifecycle. Our focus: availability, performance and security.

Learn more:Operations

Learn more about the project

April 2021

Creating a Valuable User Experience from Data: How to Combine UX and Analytics

People often underestimate how valuable real data can be in the quest to improve the user experience of digital touchpoints. I have observed that many decision-makers do not harness the full potential of this data, even though user data is a direct source for the continual optimisation of a website or an online shop.

Creating a Valuable User Experience from Data: How to Combine UX and Analytics

Katja Dreher

Contact for your Digital Solution

Book an appointment

Are you keen to talk about your next project? We will be happy exchange ideas with you.

Melanie Kluhe
Melanie Klühe
Stefanie Berger
Stefanie Berger
Philippe Surber
Philippe Surber
Stephan Handschin
Stephan Handschin

Contact for your Digital Solution with Unic

Book an appointment

Are you keen too discuss your digital tasks with us? We would be happy to exchange ideas with you.

Jörg Nölke
Gerrit Taaks
Gerrit Taaks