Schweizerfleisch.ch, the new website for Schweizer Fleisch (an initiative by the Proviande Swiss meat cooperative) is all about showing customers the little things that make a big difference. The platform offers information and boosts appreciation for the product, while encouraging consumers to choose Swiss meat over imported products.
Schweizerfleisch.ch takes the marketing communications that were previously spread over eight different websites, multiple CMSs and an app, and bundles them all into one digital platform. This new platform aims to be the number one among meat producers in Switzerland. The goal is to use relevant and interesting content to convey the message of “the little things”.
Unic is responsible for consulting, concept development, SEO, digital analytics and design, as well as front and back end on Drupal 8, right through to operation.
- 400 recipes
- 4 cooking levels
- 20x more recipe views than before
- 7x more page sessions than before
Headless Architecture From Drupal Delivers High Flexibility
The new web project involved covering countless use cases and addressing several challenges. Drupal was the ideal technology for this. This new solution is based on a highly flexible headless architecture. Separating the Drupal CMS from the front end, for example, gives schweizerfleisch.ch greater flexibility when handling structured data for the recipe filter functions.
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