Projects

It’s All About the Little Things

Proviande Genossenschaft

Awards

  • SchweizerFleisch_bosw-awards-2020_creation
  • splash-awards-Nominee
Customer
Customer since
Go-Live
Website
casestudy_proviande_screen_facts

400

recipes

4

cooking levels

20x

more recipe views than before

7x

more page sessions than before

High-quality Website for Efficient and Targeted Marketing Communication

The new website is attractive and informative, offering a tasty buffet of knowledge for fans of meat and cooking. Schweizerfleisch.ch takes the look and content of a premium food magazine and presents it in a way that best serves how we read and search for information in digital media today. It provides a central digital hub for marketing communications for the “Schweizer Fleisch” brand. The aim is to convince users that they are taking the right decision when they purchase meat produced in Switzerland.

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The Little Things That Make the Difference for Users

The new website conveys detailed knowledge about cooking and ingredients. It offers over 400 meat-based recipes with a detailed search function, along with extended commentary pieces and background information on sustainable local production. Schweizerfleisch.ch uses journalistic formats here such as reports, commentary pieces and stories. The focus is always on the people, with farmers, butchers and producers telling their stories to put a personal face on the products.

Digital Marketing on the Fly

Thriving in the cut-throat food-platform market is all about having a good ranking and being as visible as possible in search engines. Schweizerfleisch.ch uses structured content and semantic HTML, as well as a comprehensive taxonomy to make content visible. Manual and automatically curatable elements allow content editors to create a highly flexible navigation system. Using central keywords, they can quickly set up specific detail pages with automatically generated URLs. A dossier system makes it possible to display further articles or related topics with just a click.

More about Search Engine Optimisation

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Giving Users What They Want

The website anticipates questions from users. What should I look out for when buying and preparing meat? How do I cook it properly? What are animal welfare standards like in Switzerland? How do I know good quality when I see it? The type of content and the way it is displayed are tailored to the needs and behavior of users. The target groups enjoy attractively presented content that is clear and easy to read. User-friendly navigation is essential here.

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Schweizer Fleisch – Keep Them Coming Back

Generating return visits to the site is about more than just visibility – it also requires relevant, high-quality content. Schweizerfleisch.ch offers content that appeals to all target groups, from consumers and skilled home cooks to professional chefs.

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Context-based Communication

A diverse range of content cross-links allows users to find out more and navigate from one story to the next. The “next best click” is not always a call to action, but is instead directly in, next to, below or even above the specific content.

Headless Architecture From Drupal Delivers High Flexibility

The new web project involved covering countless use cases and addressing several challenges. Drupal was the ideal technology for this. This new solution is based on a highly flexible headless architecture. Separating the Drupal CMS from the front end, for example, gives schweizerfleisch.ch greater flexibility when handling structured data for the recipe filter functions.

More about Headless

Our services at Proviande Genossenschaft

User Experience

Don’t leave your customers standing out in the rain. Offer them an impressive user experience which will convince them to try your offer.

Learn more:User Experience

Responsive Web Design

With Responsive Web Design, we will provide you with future-oriented solutions that operate independently from the screen size.

Learn more: Responsive Web Design

Usability

A good user experience is our passion. We put the user with his needs in the centre of our Web projects. Our objective involves readily comprehensible and easily operated websites.

Learn more:Usability

Digital Analytics

Do you know how successful your last digital campaign was or how to reach your visitors and customers best? No more guessing: web analytics provides you with reliable answers – in real time.

Learn more: Digital Analytics

Frontend Development

Our frontend engineers develop a accessible, performant and responsive frontend for your user interface.

Learn more:Frontend Development

Software Development and IT-Architecture

Software development has been one of Unic's core competencies for over 20 years. We develop a solution tailored to your needs for your company's digital presence. Please contact us!

Learn more:Software Development and IT-Architecture

Contact for your Digital Solution

Book an appointment

Are you keen to talk about your next project? We will be happy exchange ideas with you: Melanie Klühe, Constantin Ettingshausen and Philippe Surber (clockwise).

Melanie Kluhe
Philippe Surber

Contact for your Digital Solution with Unic

Are you keen too discuss your digital tasks with us? We would be happy to exchange ideas with you: Jörg Nölke and Gerrit Taaks (from left to right).

Gerrit Taaks