The Schulthess Clinic is one of the leading orthopaedic clinics in Europe. In late 2018 the clinic underwent a complete renewal of its digital presence by implementing a new branding and an improved user experience. With this new digital strategy the Schulthess Clinic is willing to position itself as a clinic of first choice among its primary user groups: patients and referring physicians.
Unic is responsible for the concept, UX design, digital marketing, SEO, digital analytics, content strategy as well as the hosting. The website was implemented on the Web Content Management System Drupal 8.
- 6 months from initial contact to “go live”
- 14 specialists participating in the project
- 5 sprints over five months
- 0 broken bones
Involving those affected: In our web projects, we follow Human Centered Design (HCD) principles from the outset. In the interview below we talk about why and how the main user groups were involved in the relaunch of schulthess-klinik.ch.