kompetenzen responsive-design

Experience Platforms

Responsive Web Design – consistent Web presence on all devices

Responsive Web Design is much more than a technical achievement; it is an attitude. It determines the development of a website from the first idea until the final implementation. We have internalised this attitude – for your success.

How web design got responsive

What is Responsive Web Design?

The term «Responsive Web Design» originated as part of the dynamic development of user devices with different screen sizes and varying resolutions. The inflexible desktop-focussed websites suddenly stopped functioning.

How does Responsive Web Design work?

Responsive Web Design is a technical solution which allows a website to get automatically adjusted to the screen size and the browser resolution of the user device. Responsive means «reacting», i.e. the website will react to the preferences of its user.

The flexibility of the layout is paramount

With the Responsive Web Design, the way we develop websites has fundamentally changed. The website flexibility has the main role to play here. In order to enable that flexibility, we work with Content First or Mobile First approaches: the content must be available for all users on the website fields that are visible for them at that time – from small to large.

Five advantages of Responsive Web Design at a glance

  • A consistent web presence throughout devices: whether a mobile phone, a tablet or a desktop; the contents of your website will be optimally displayed on all screen sizes, and will be therefore available for all users.

  • Easy maintenance of the content: You source your contents once centrally, and they will be displayed in the optimal form on all devices. Redundancy when content drafting is a past.

  • Sustainable and future-oriented: Your website will operate independently from any still upcoming screen sizes.

  • Advantages with Google ranking: Google positively rates responsive websites; consequently, with Google search your website will be displayed in a higher position.

  • Smaller bounce rates, higher conversion rates: Through context-dependent content, which provides the user also with the searched topic, the user will bounce less frequently, and will remain longer on the site. The conversion rate will rise.

Now is the time for the medium of the web to outgrow its origins in the printed page. Not to abandon so much wisdom and experience, but to also chart its own course, where appropriate.

John Allsopp
A Dao of Web Design

Our expertise in website design

  • We are early adopters: We have been here right from the start, and we are bringing in a wealth of experience with us to support large, responsive projects

  • The best quality: In our Device Lab, your website will be tested at each development stage on all devices.

  • Internalised: Our development process is optimally aligned with the Responsive Web Design – from the first idea until the final implementation.

  • Holistic thinking: You will get from us all the competencies which are inseparably related to Responsive Web Design: from the content strategy and concept & design, through flexible prototypes until the final, technical implementation.

A selection of our projects

reference sbb responsive


A Free Ride into a Digital World

Mobile into the future. With the website relaunch in responsive design, the SBB meets the demands of modern travelers. Unic was responsible for conception, design and frontend development.

A Free Ride into a Digital World
jungfraubahn reference responsive design

Jungfraubahnen Management AG

Discover a breathtaking graphic world

With jungfraubahnen.ch, the Swiss mountain railway company offers its customers an incomparable experience: with breathtaking images, interactive 3D maps and with theme pages individually tailored to the users.

Discover a breathtaking graphic world

Contact for your Digital Solution with Unic

Are you keen too discuss your digital tasks with us? We would be happy to exchange ideas with you: Jörg Nölke and Gerrit Taaks (from left to right).

Gerrit Taaks

Contact for your Digital Solution

Book an appointment

Are you keen to talk about your next project? We will be happy exchange ideas with you: Melanie Klühe and Philippe Surber.

Melanie Kluhe
Philippe Surber