Service Design

Service Design for Better User Experiences

Do any of these situations sound familiar?

  • You want to digitise your services but don’t know where to begin.

  • Your channels feel inconsistent and disconnected.

  • Internal silos are slowing down collaboration and innovation.

Service Design helps you create end-to-end experiences that meet user expectations and support your organisation’s goals.

How Service Design Drives Your Success

  • Seamless customer journeys: Consistent experiences across all relevant channels—from first contact to follow-up.

  • Efficient operations: Streamlined processes save time, reduce costs, and lighten your team’s workload.

  • Stronger collaboration: A shared understanding of user needs improves cross-functional cooperation.

  • Smarter decisions: Continuous improvements based on data—not gut feeling.

  • Scalable and future-ready: Services that grow with your needs and evolve with your business.

  • Greater satisfaction: Reliable, relevant services build trust and long-term loyalty.

With a holistic approach, user insights and data, Service Design helps you sustainably improve complex services. We go beyond individual touchpoints and support you from strategy to implementation.

Our Service Design Process

Understand

We analyse your existing services, processes, and user needs. Interviews, usage data, and service blueprints reveal critical pain points. Personas and user journeys map out the most important interactions.

Ideation & Design

Using Design Thinking, we generate ideas, prioritise them, and turn them into service-focused concepts. We test and refine these early with your team.

Implementation & Testing

We work closely with you to bring ideas to life through iterative development. Feedback loops, usability testing, and clearly defined KPIs ensure quality, impact, and continuous improvement.

Why Unic

  • Everything from a single source — from strategy to technical implementation

  • Industry-specific expertise in e-commerce, healthcare, administration, tourism, finance and more

  • Data-driven and goal-oriented, with real user insights, clear KPIs, and measurable ROI

  • We consider social and environmental factors in our service design

  • We visualise complexity to make it easier to understand

  • We support you beyond go-live

Displays the Swiss Post website on different devices with the "Track consignment" and "Compare offers" page

The Swiss Post

Modular, Innovative, Award-winning: www.post.ch

Modular, Innovative, Award-winning: www.post.ch
Screenshot Mobile Phone with www.zh.ch opened

Canton of Zurich

Swift and Efficient Communication

Swift and Efficient Communication

Would you like to optimize your services?

We are here to exchange ideas with you.

Jörg Nölke
Gerrit Taaks
Gerrit Taaks

Would you like to optimize your services?

We are here to exchange ideas with you.

Melanie Klühe
Melanie Klühe
Stefanie Berger
Stefanie Berger
Philippe Surber
Philippe Surber
Stephan Handschin
Stephan Handschin

Further Services for Experience Design

UX Research

UX research provides a comprehensive understanding of your target audience, from their needs and expectations to their behaviours. Our research experts provide the foundation for better decisions, clearer priorities, and user-centred digital solutions.

UX Research:UX Research

User Experience Design

Deliver exceptional digital experiences with user experience design (UXD). At Unic, we combine UX and UI design with strategic consulting and technological expertise to create user-friendly solutions that stand the test of time.

User Experience Design:User Experience Design