UX Research

Understanding What Your Users Need

Are these challenges you face?

• Your users are not converting, and you don’t know why?

• Do you make decisions based on gut feeling rather than on data?

• Are you lacking clear priorities for developing new features?

With UX research, you engage your users early, enable data-driven decisions, and develop solutions that truly matter. This helps you reduce risks, save resources, and avoid expensive revisions.

How UX Research Benefits Your Business

• Informed decisions: Instead of assumptions, you base your priorities on real data and user insights.

• Higher conversion rates: UX research reveals drop-off points and uncovers optimisation opportunities.

• Enhanced user experiences: Early testing identifies usability issues before development begins.

• More efficient development: You focus on features that matter, and allocate resources where they count.

• Stronger collaboration: A shared understanding of user needs encourages better alignment within the team.

• Competitive edge: User-centred products give you a real market advantage.

Real insights into your users help you make the right choices from day one. We serve as your partner, from the first idea to the launch of digital solutions that deliver real impact.

Konrad LottenbachJanuary 2021

A Personalised Experience From the First Click

The new Zurich Airport website combines physical touchpoints with digital presence to create an integrated, personalised experience. What approaches and methods did we use to create a convincing user experience? Let me show you how a user-centric approach and an experimental mix of methods enabled us to do justice to both worlds.

A Personalised Experience From the First Click

The UX Research Process at Unic

Goal Setting and Methodology

Together, we clarify your goals, research questions, and hypotheses, and select the most suitable methods, from interviews and surveys to usability testing or contextual inquiries.

Data Collection and Personas

We analyse user behaviour and expectations using both qualitative and quantitative research methods. Based on analytics data, interviews, and surveys, we develop data-driven proto-personas.

Testing and Recommendations

By applying realistic scenarios, we test prototypes and current products to ensure they meet user experience (UX) standards. We turn results into prioritised, actionable recommendations.

Presentation and Continuous Optimisation

We visualise the findings and guide you with ongoing testing and feedback loops to continuously improve your digital products.

CSS Insurance

One Step Ahead of the User

The new website is offering intelligent, relevant content and services. It meets users in their individual context and supports them at every stage of their journey.

One Step Ahead of the User

Why Unic Is Your Ideal Partner for UX Research

• UX research, strategy, and implementation from one source

• An interdisciplinary team with expertise in psychology, technology, and design

• Cross-industry knowledge and proven best practices

• Data-driven processes to achieve measurable outcomes

• Long-term partnerships and close collaboration

The Swiss Post

One Postal Service – One Experience

One Postal Service – One Experience

Simap.ch association

simap.ch – a New Era for Public Tenders

simap.ch – a New Era for Public Tenders

Repower

Lean and Clean

Lean and Clean

Do You Want to Base Your Digital Product on Real User Needs?

Book an appointmentprojektanfragen.de@unic.com

Let’s explore how UX research can unlock more impact.

Do You Want to Base Your Digital Product on Real User Needs?

Book an appointmentprojektanfragen.ch@unic.com

Let’s explore how UX research can unlock more impact.