Froneri sells ice cream and frozen foods in entire Switzerland. The company serves a wide spectrum of B2B customers: from small kiosks through hospitals and catering businesses to large retail shops, such as the Coop. In order to meet the requirements of its heterogenous customers, Froneri wanted to develop a new web shop. The web shop was to embrace the cross-channel strategy, and be capable of a continuous alignment to the changing market demands.
Unic has implemented this project using the Magento e-Commerce technology. Our services to Froneri are concept, UX design, software development, SEO, analytics, e-mail marketing and also hosting and operation. We have developed a responsive web shop, in which users can access their products and also individually tailored information with few clicks only. Ordering has never been so easy.
- 20 Unic Staff involved
- 5000 messages sent via Slack
- 286 Wiki pages completed for documentation purposes
- 1412 ice cream portions eaten in the Zurich-based Unic Office
Nadine Hutter, Digital and E-Commerce Manager at Froneri Switzerland S.A., talks about the launch of the new B2B shop froneri-shop.ch.