Business Innovation
Digital transformation only succeeds when business model, technology, and customer experience are considered simultaneously. With Business Innovation, we help you implement strategies successfully and create real value for your company and customers.
Business Innovation Makes Strategy Actionable
Are you facing similar challenges?
Your digital initiatives do not contribute to your business goals
Departments work in silos and lack alignment
Decisions are often based on assumptions
With Business Innovation, you plan and execute your initiatives based on strategic priorities and real customer needs. Together, we create a strategic blueprint that aligns your projects with customer value and business capabilities. With use established frameworks such as BIZBOK and TOGAF, to methodically improve collaboration between marketing, sales, IT, and customer service. This helps you avoid costly mistakes – especially when investing in IT solutions.
What you achieve with Business Innovation
Faster implementation: Clear priorities lead to greater effectiveness.
Improved collaboration: Departments and IT work toward shared goals.
Better decisions: Reliable data shows which investments are worth making.
Organisational agility: Quickly adapt to changing demands.
How We Help Build an Innovation-Driven Organisation
CX Innovation & Product-Market Assessment
We analyse your business model in relation to customer experience (CX), products, digital revenue models and new market opportunities. Using tools like the Business Model Canvas and Ansoff-Matrix, we identify where change is needed and where potential lies.
Strategic Alignment & CX Planning
We assess how CX supports your business goals – financially, strategically and operationally. Which processes, capabilities and roles are required for CX to deliver value? A SWOT analysis reveals the strengths and weaknesses of your strategy. Using methods like the Balanced Scorecard or Hoshin Kanri, we link goals, measures, value streams, roles, and processes.
Customer Journeys & Value Proposition
Together, we define strategic customer journey maps for your most important customer segments. This creates a clear picture of the key touchpoints, information, and services. From there, we derive the corresponding value propositions and value streams.
Information- and Capability Mapping
We create an overview of your information concepts, which will later serve as data foundations for your systems. A Business Capability Framework gives you a holistic view of your organisational capabilities. This enables you to plan initiatives in a targeted way. If needed, we also deliver cross-mappings (e.g. between departments and systems).
Architecture Vision & Mission
How should your company be structured in the future? Together, we define a vision for your business architecture. A fit-gap analysis highlights the difference between the current state and the target architecture. From there, we derive actionable steps.
Our service is modular and composable: Depending on your situation and maturity, you can start small or combine individual building blocks into a tailored transformation programme.
Why Unic Is Your Ideal Partner for Business Innovation
Holistic approach – combining strategy, CX, and technology
Composable business mindset instead of pure IT solutions
Deep consulting expertise paired with implementation strength
Strategic customer journey design without conceptual or system gaps
Seamless collaboration across organisational boundaries
Would you like to align your company with customer value?
We’d be happy to start the conversation.
Would you like to align your company with customer value?
We’d be happy to start the conversation.
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