Creating Intelligent User Interfaces
Everyone is talking about artificial intelligence. Many companies are experimenting with artificial intelligence services. But the topic is also controversially discussed: Some see artificial intelligence as the next big growth driver, others fear to awaken ghosts you can't get rid of.
We are convinced that artificial intelligence will change the way companies interact with customers. But it takes much more than the use of technology to make services intelligent.
It takes the courage to go new ways, the willingness to dive into customer journeys and the data streams behind them, and a whole new way of working together in project teams. When all perspectives work together, solutions are created that support the user on his journey. This is the only way to get to the essence of the the term „intelligence“: it comes from the Latin word „intellegere“, which means „to understand“. You can't just have a machine collect data, analyze it and derive actions from it. It always takes the person who has a vision, who understands connections and sketches scenarios.
One Step Ahead of the User
CSS, one of the leading Swiss health insurance company, wants to surprise the users in the digital world with intelligent services. The project team is convinced that such solutions require a completely new approach to digital projects: It needs a cooperation of different disciplines, it needs an agile, dynamic approach and it needs a jointly developed vision as a fixed star to which the different roles jointly orient themselves.
CSS aims to offer users a unique experience in the digital world: intelligent services that support users on their journey. To arrive at intelligent solutions, the approach to digital projects must be entirely different. A range of disciplines must come together and the process must be agile, dynamic and responsive to change.
CSS always wants to be one step ahead of its customers. To this end, it has developed SIA together with Unic – a Conversational User Interface that is much more than a conventional chatbot.
It is only by having smart user interfaces that valuable interactions can take place that "understand" customers on their journeys and support them in the best possible way. CSS Insurance wants to be one step ahead of its customers. To do so, it needs to know where its customers are and offer them useful options as they move forward.
To design a responsive, relevant and user-centered web portal for CSS Insurance, it was essential to understand the users’ goals. Who visits css.ch? And what do visitors want to do on the website?
Different Perspectives For Intelligent Services
In which areas does artificial intelligence touch us in our digital everyday life? Can it help us, for example, in web analysis and online marketing? Can it sustainably enrich the Internet of Things? Or is artificial intelligence just a hype that is almost over? Our Unic experts are dedicated to these and other questions. What they all have in common is the conviction that it takes a lot of people to actually make artificial intelligence intelligent.
When Dave the astronaut tries to reenter the spaceship in Stanley Kubrick’s “2001: A Space Odyssey” (1968), on-board computer HAL refuses to follow orders. “I’m sorry, Dave. I’m afraid I can’t do that.”
Artificial Intelligence has become a standard in marketing. It is changing the way companies interact with customers but also requires marketers to rethink their self-image and skill set.
According to the latest Gartner Hype Cycle for digital marketing, expectations surrounding AI for marketing have reached their peak. The question at stake, however, is if AI really does offer added value that will stand the test of time once the hype has died down.
Recording, interpreting and acting on data. Anything that artificial intelligence could one day do for us, we must first understand ourselves and be able to do on a small scale. We need cross-functional teams who are entirely data-driven in their work and who can rely on persistent and customer data that is as standardized as possible. We have a long way to go to achieve this.
Thanks to the Artificial Intelligence of Things (AIoT), systems and devices have become data-driven, intelligent, automated and connected to the world. Is this just a gimmick or will it have a lasting impact on our lives?
Artificial Intelligence on a Trial
Many software vendors have started taking up artificial intelligence. We have taken a closeer look at selected systems: How intelligent are they really? And what framework conditions are needed to use AI properly?
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In order to meet the increased demands on software and web applications, we use Application Performance Monitoring tools. These tools offer significant insight into the quality of solutions and support us in monitoring the systems – now with the help of artificial intelligence.
How smart are content management systems? And what do you need to do to reap the benefits from it? We looked behind the marketing facade and put Sitecore Cortex to the test.
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