User Testing
User testing reveals how people truly think, behave, and interact with digital products. It uncovers obstacles, highlights potential for improvement, and forms a reliable foundation for informed decision-making.
Real Insights for Better Digital Experiences
Many digital solutions are technically sound – but not user-friendly. They’re based on internal requirements rather than the actual needs of their users. The result: unclear navigation patterns, low conversion rates, and high costs for corrections after launch.
User testing creates clarity. For us, it is one of the most effective tools to continuously improve digital products. Our experts gain reliable insights into what works, what doesn't – and how to systematically and sustainably optimise digital services.
What You Gain from User Testing
At Unic, user testing is deeply embedded in our development process – as a methodological bridge between UX research, strategy, and design.
Informed decisions: Instead of assumptions, tests deliver evidence-based insights and clear priorities.
Improved user experience: Testing reveals barriers and helps make processes simpler, more intuitive, and more inclusive.
Measurable improvements: Our recommendations are based on both qualitative and quantitative data.
Continuous development: User testing is not a one-off measure – it is a tool for ongoing product optimisation.
How We Run User Tests
Briefing & Goal Setting
Together, we define objectives, target groups and research questions.
Test Design & Method Selection
Based on your goals, we select the appropriate methods – such as lab-based usability tests, remote testing, mobile testing, or eye tracking – and create realistic scenarios. We recruit test participants that reflect your target audience.
Execution
In moderated or unmoderated settings, we observe user behaviour, gather feedback, and analyse interactions.
Analysis & Evaluation
We combine qualitative and quantitative data to form a holistic picture and identify usage patterns, pain points, and misunderstandings.
Recommendations & Workshops
We present results in a clear, visual format (e.g. heatmaps, video sequences), prioritise them by impact and effort, and feed them into your product strategy.
Implementation & Long-Term Support
We support the optimisation process and validate outcomes in follow-up tests. User needs evolve continuously, so we focus on long-term partnerships to iteratively improve your products.
Our Core Principles for User Testing
We design customised test strategies, apply exact analysis and bring empathy for the users to every project.
Multiple Perspectives
Our experts are part of cross-functional teams with broad industry knowledge. UX, content, strategy, and technology work closely together. Insights from user testing feed directly into design, product strategy, and development.
Flexible Methodology
Whether it is remote testing, eye tracking, or A/B testing – we choose the method that best answers your questions.
Inclusion & Accessibility
Accessibility is our standard. We design and test for everyone.
Data-driven Decisions
Our recommendations are grounded in meaningful, transparent data – with measurable impact on your goals.
Long-term Collaboration
We work closely with your internal teams and support you beyond the testing phase.
Curious to know how your users really think?
We are here to help.
Curious to know how your users really think?
We are here to help.
