Betty Bossi takes Gold in Digital Commerce. Switzerland Travel Centre takes Gold in Business. Two Unic projects, two category wins – at Best of Swiss Web 2026.
In brief
Gold in Digital Commerce for Betty Bossi, plus Bronze in Business, Innovation and Technology.
Gold in Business for Switzerland Travel Centre, plus Silver in Technology and Bronze in Digital Commerce.
Bronze in User Experience for ETH Zurich.
Eight awards in total, across three Unic projects.
Gold Digital Commerce: Betty Bossi unites content and commerce
In the Digital Commerce category, Gold went to Betty Bossi.
Jury verdict: “The new Betty Bossi site connects content and commerce in exemplary fashion. The entire story around the brand, the products and the recipes is told well. Visitor and success metrics show strong results. Betty Bossi is taking meaningful steps to bring content and commerce together.”
Behind the award is a project that started with the customer. How do 2.1 million people a month experience Betty Bossi? Until recently, as three separate worlds: recipes, shop, magazine. A user would find the perfect Spätzli recipe, but not the Spätzliblitz to go with it. She read the seasonal cooking feature – and stopped there. Inspiration and action didn’t belong together.
In 19 sprints, Unic and Betty Bossi resolved this together. Today, recipe, product and magazine feature sit in one single search. Three worlds became one. For users, one coherent experience. For editors, one shared workspace. The technical foundation stays in the background, where it belongs.
For Betty Bossi, the evening ended with four medals. Alongside Gold in Digital Commerce, the jury awarded Bronze in Business, Bronze in Innovation and Bronze in Technology. A podium place in all four nominated categories.
“It feels incredible,” says Julia Wolff, Head of Digital Touchpoints at Betty Bossi, right after the ceremony. “I’m especially glad for the whole project team – so many bright minds worked on this.” For Wolff, the Digital Commerce category carries particular weight: “Digital Commerce is really what Betty Bossi is about. And has been for many years.” She sums up the evening with a simple line: “The evening was the frame for all the work we put into this project.”
Philippe Surber was on the project team from day one, as Unic’s CX Strategist. His view: “This collaboration with Betty Bossi is a true partnership. We didn’t work for Betty Bossi, we worked with them. In a team that was interdisciplinary from the start. Strategy, design, technology, content. All under one roof, working agile. Sprint by sprint. That creates a shared understanding you feel in the product.”
Gold Business: Switzerland Travel Centre against the global platforms
In the Business category, Gold went to Switzerland Travel Centre – the jury recognised the platform relaunch.
Jury verdict: “With the relaunch of its e-commerce platform, Switzerland Travel Centre created a digital experience that seamlessly connects inspiration and booking, with carefully curated travel packages for ‘once-in-a-lifetime’ experiences. Smart process automation increases efficiency and trust. The result: higher revenue, sharply rising hotel bookings and a markedly higher basket value. A genuine alternative to the global travel platforms. Gold, says the jury!”
Behind the Gold is a relaunch that went live in March 2025. The challenge: take on global booking platforms backed by millions of offerings and enormous budgets. Switzerland Travel Centre’s answer: don’t win by volume, win by curation and quality.
At the centre is the customer experience – especially for international guests who arrive with little knowledge of Switzerland. Imagery that makes people fall for the country. Intuitive filters by month, season, region or activity. A lean booking flow that gets guests there in a few steps. Plus the link to the sister platforms swisshotels.com and swissrailways.com. Hotel and rail can be booked in the same flow.
At BOSW 2026, Switzerland Travel Centre had three irons in the fire. Gold in Business, Silver in Technology and Bronze in Digital Commerce. Three awards in one evening.
The numbers back the jury. “Without the strong collaboration between our marketing team and Unic, this wouldn’t have been possible,” says Nadine Eggler, Co-Head of Marketing at Switzerland Travel Centre. “I’m extremely proud of what we achieved on this project.” She adds a concrete data point: “We attribute our 15 per cent revenue increase last year directly to the website.”
Bronze in User Experience: ETH Zurich
For ETH Zurich, Bronze in the User Experience category. Unic has worked with the university since 2018. 2,500 authors maintain more than 700 websites. Unic built a design system for this. It combines consistency and editorial freedom: a unified grid, a structured colour concept, new navigation and an Algolia search with auto-suggest for people, events and content. Development runs in continuous releases on Scrum – without a big-bang relaunch.
A lifebuoy for those who know
Florian Armbrust joined Unic in 2019. On the walls of the Bern and Zurich offices hung strange trophies. Lifebuoys for the best Swiss web projects. A colleague told him at the time: “That’s a big deal.” From then on, his goal was clear.
Seven years later, on 16 April 2026, just before 9 p.m. at “The Hall”: “In the Digital Commerce category, the winner is Betty Bossi.” Florian was Senior Project Manager on the team. His first lifebuoy. He earned it.
Why three projects take eight awards
Three projects, eight medals. That isn’t luck. It’s method.
Philippe Surber, Partner at Unic, sees more than individual project wins in this: “So many awards in one night. That tells me we’re on the right path. Not with one project, but with an entire mindset. Customer experience first.”
In none of the three projects did technology come first. The starting point was always the experience. How should a user feel on the platform? What decision does a traveller make when planning a trip? What information does a student need quickly? Only then came the question of architecture and framework.
This mindset runs through three industries and three starting points. It’s the common thread in our projects. And it’s reflected in this year’s jury verdicts.
And the Master title?
The title “Master of Swiss Web 2026” went to “Swissgrid 24/7”. Betty Bossi finished second and became Vice-Master. That’s the second-best position available.
Unic stays five-time Master of Swiss Web. No other Swiss agency has won more Master titles.
Thanks and outlook
Thanks to Betty Bossi, Switzerland Travel Centre and ETH Zurich for their trust. And to the Unic teams who built these projects.
Want to bring this experience quality into your next project? Talk to us.