The spectacular mountain scenery of the Jungfrau Region attracts visitors from all over the world. Jungfrau Railways offers its services to direct clients as well as via tour operators and travel agencies.
The sales manual 2.0 is the evolutionary digital transformation of the tourism organisation’s approach to selling in B2B markets: A progressive web app enables the international sales crew to generate an up-to-date presentation in one of 11 languages with a few clicks at any time, to present it and then share it as a customisable, navigable website with their contact details. High-quality text, image and video assets, as well as 3D animations, help create a virtual showcase of the majestic mountains of the Jungfrau Region.
- Jungfraubahnen Management AG
- Customer since
- Go Live
- February 2020
- 3 modes: select, present and share
- 2 systems: Contentful and Cloudinary
- 3'454 meters above sea level
Content that gives the audience a feel for the fascinating world of the mountains is the key to success. That is why we reviewed every component with the sales team. Every offer is supplemented with video clips. 3D animations help pinpoint the highlights of the region. Dedicated templates support an appealing presentation of group offers, package deals and other content.
Always on: Even Offline
The generation and presentation of content need to work seamlessly, regardless of the circumstances. This is why we implemented the system as a progressive web app. It runs on Google Chrome via desktop, tablet or mobile in combination with a public section that supports all major devices and browsers. All structural data plus video and image assets are saved in the browser via Service Worker, IndexedDB and CacheAPI to allow for offline use. The integrity of presentations in the offline mode is ensured through versioning of the presentation master in the form of snapshots as well as an upgrade function for presentations to more recent snapshots. Thanks to automated error tracking, quality assurance also works in offline mode.
Devising a Solution Through Design Thinking
To conceive a digital sales manual, we employed the standard design thinking process: During the discovery stage, we used interviews and user shadowing to build in-depth knowledge about the work of the sales team and its needs and desires. Based on that, we developed ideas and prototypes and continually obtained user feedback on those.
Market Development That Packs a Punch
The intuitive interface and non-stop availability in the browser save a massive amount of time during the preparation of sales materials. The PWA ensures the international availability of sales materials in all markets in line with the Jungfrau Railways CI/CD. At the same time, it optimises collaboration within the organisation and eliminates redundancies in the generation of media assets and offers. Translations into 11 languages are carried out directly in the headless content management system, thanks to an integrated workflow with translations.com.