User Experience Design
Deliver exceptional digital experiences with user experience design (UXD). At Unic, we combine UX and UI design with strategic consulting and technological expertise to create user-friendly solutions that stand the test of time.
Usability as a Strategic Asset
Are these challenges you face?
Your users are dissatisfied—but you're not sure why?
Is your information architecture confusing?
You want to optimise for mobile, but don’t know where to start?
Turn user experience into your competitive advantage. A well-designed user experience doesn’t just make customers happy, it strengthens your brand and boosts satisfaction, ratings, and referrals.
How UXD Drives Business Success
Optimised conversion: Structured interfaces and intuitive flows simplify interactions, purchases, and sign-ups.
Inclusive design: Accessibility ensures your services are available to all users.
Mobile-first experience: User experience design ensures seamless, consistent usability across all devices.
Data-driven decisions: UX research replaces gut feeling with clear evidence.
Reduced development costs: Prototyping and testing minimise expensive revisions and speed up time to market.
More referrals: Great UX maximises customer satisfaction and supports brand loyalty.
Many organisations build digital products based on internal assumptions rather than actual user needs. We help you shift focus from internal processes to real people. Our solutions are designed to meet user expectations while supporting your long-term business objectives, with a clear focus on measurable outcomes that justify your investment.
Key Steps to an Excellent User Experience
Understand
We analyse the behaviour, expectations, and pain points of your target groups. Through usage data, personas, journeys, and system context analysis, we uncover realistic needs and pain points. Real behavioural insights allow us to understand your target groups effectively.
Strategic Alignment
Together, we define project goals and develop a UX strategy. Roadmaps, epics, and guiding principles ensure all stakeholders are aligned and working toward measurable outcomes. Our approach embeds UX directly into your overall business strategy.
Concept and Design
We translate vision into tangible concepts using user flows, information architecture, and wireframes. Prototypes – ranging from low to high fidelity – enable early proof of concept. Continuous testing and iterative improvement ensure that designs meet user expectations.
Implementation
Our UX and development teams work closely together to implement your solution. Iterative tests ensure quality. Guidelines and documentation provide a foundation for sustainable development. The result? Visually and technically excellent experiences.
Why Unic Is Your Ideal Partner for UX Design
Strategy, UX, and implementation from a single source
Experienced UX experts with in-depth industry knowledge
Focus on user needs, research-driven design, and measurable outcomes
Agile, collaborative approach from concept to go-live
Long-term partnerships for ongoing optimisation
Proven track record with impactful digital solutions
Ready to Invest in Your User Experience?
Let’s discuss how we can help bring clarity, usability, and impact to your digital product.
Ready to Invest in Your User Experience?
Let’s discuss how we can help bring clarity, usability, and impact to your digital product.
Further Services for Experience Design
UX Research
UX research provides a comprehensive understanding of your target audience, from their needs and expectations to their behaviours. Our research experts provide the foundation for better decisions, clearer priorities, and user-centred digital solutions.
UX Research:UX ResearchService Design
Design user-centred services that deliver consistent experiences across all channels. Our interdisciplinary team combines service design, UX, business analysis, user research, and technology to connect your touchpoints into a seamless experience and to build processes that grow with your organisation.
Service Design:Service Design