Faster live. Consistently strong.

Agile implementation, strategic thinking

Inspect & Adapt – Agile for scalable success

From the outset, we opted for an agile approach based on the Scrum principle. In short iterations, we worked with the Rosenxt team to review new requirements and adapt the approach accordingly. Instead of planning everything at once, we built from small to large: functional MVPs that could be rolled out quickly and delivered real added value.

New brand identities, functions and business areas were added step by step without overloading the existing platform. Our consulting services were strongly focused on flexibility and proactive thinking – always with an eye on the big picture, but focused on what was really needed next.

Theming – one system, many brands

Our technological approach: we designed the platform as a multisite and multilingual solution. We built on the ROSEN Group's existing Sitecore infrastructure, which not only made the solution cost-effective but also enabled a quick start.

What set us apart: we developed a flexible set of components with its own look and feel. A central set of components is designed to be brand-specific. Theming is used to customise the visual appearance while maintaining a consistent overall brand image. This enables the Rosenxt team to build completely new websites for new business areas within a few days – independently and without lengthy development cycles.

Channel-independent content control

The platform enables the marketing team to centrally control content such as news, jobs or documents and play them out in a targeted manner – across the board and channel-independently. At Hoffmann-Propeller, for example, users can find service documents for specific propeller types using the intelligent search function.

For the editorial team, this means a high degree of autonomy, short time-to-market and full flexibility in content creation – without compromising on brand management or technical scalability.

Modular, scalable, future-proof

The solution is based on three key technology components that work together seamlessly:

• All media content can be managed centrally, automatically optimised and quickly found – with user-based access rights that ensure editors only see content relevant to their brand.

• Sitecore XM Cloud for fast, independent page creation: The Rosenxt team can build new pages and entire websites independently. Thanks to Page Builder with WYSIWYG editor, marketing teams can create new pages and campaigns without any technical know-how. The modular component set enables maximum flexibility while maintaining consistently high quality.

• Sitecore Search with AI-based intelligence: Users can quickly find what they are looking for across all websites. With synonym management and keyword boosting, marketers can actively control which content is found. The search function learns as it goes and continuously improves.

• Four themes for six websites: We have developed four different themes based on the same component set. Each business area gets its own visual appearance without the need to program new components. Created in no time at all:

  • Rosenxt Website (live)

  • Certivation Website (live)

  • Linegy Website (live)

  • Hoffmann-Propeller Website (live)

  • Inqu Website (live)

  • nxt generation Website (live)

  • Additional brand website (in planning)

Six websites, four themes, one system: Rosenxt Group can now launch any new business area with a professional digital presence within 5–10 days.

Digital speed as a competitive advantage

For a start-up like Rosenxt, speed is vital. The digital solution had to grow and adapt at least as quickly as the company itself.

Strategic benefits

• Time-to-market reduced by 70%: New brand websites go live in 5-10 days instead of several weeks. This is a decisive competitive advantage for a fast-growing start-up.

• Scalability for the future: The digital platform grows with the company. New business areas, new markets, new languages – everything can be integrated flexibly. The platform supports Rosenxt in implementing internationally consistent brand identities – with full linguistic and cultural flexibility.

• Brand consistency despite diversity: Four themes for six websites – several independent brand presences have been created in a very short time. Theming enables individual presences within the framework of consistent corporate branding.

Operational benefits

• Operational independence: The Rosenxt team can create and publish entire websites independently and without IT support. Dependence on external developers is massively reduced.

• Usability: An intuitive editor experience thanks to WYSIWYG and drag & drop promotes acceptance, for example among the editorial team. A comprehensive editorial manual provides support for using each individual component.

• Collaboration: The central platform facilitates collaboration across locations in Europe, the USA, Canada and Vietnam.

Tangible benefits

• Faster information retrieval: AI-supported search with synonym management helps users find exactly what they are looking for. At Hoffmann Propeller, for example, they can find service documents for specific propeller types.

• Relevance and personalisation: Targeted delivery of content such as news, jobs and documents across all brands.

• Brand experience: A consistent look and feel despite diversity creates trust and recognition.

Thanks to the agile approach, we were able to continuously adapt the solution to changing needs. The platform enables the Rosenxt team to act as quickly as their market environment requires.

The solution is the digital basis for further growth: Rosenxt can now expand as quickly as the business demands – without the digital infrastructure becoming a bottleneck.