From product data to product experiences
Aaron Apelt
Many manufacturing companies have their product data under control: maintained in ERP, structured in PDM, easily accessible internally. Yet things stall when this data needs to go external. The customer portal lacks contextual information. On the marketplace, the content appears generic. In sales, employees resort to their own Excel lists. Technical data is the foundation – but not a selling point.
We have summarized what this means in practice with Akeneo in a guide. It shows the path from data chaos to a cross-channel product experience.
Your Takeaways from the Guide
For those in B2B who want to not just deliver data but actively support purchasing decisions, this guide provides a concrete starting point.
Data is not information: Why the lack of separation between PDM and PIM costs revenue – and how you can change that.
Properly serving the Buying Center: Purchasing, Engineering, Service: Each role needs different content – at the right time, on the right channel.
From PIM to PXM: The step from data management to real product experience – relevant, understandable, decision-supporting.
AI that's already effective today: Classification, text generation, supplier onboarding: AI accelerates precisely those processes that become bottlenecks with growing portfolios.
Future-proof through data quality: Those who structure cleanly today will be found in AI-supported searches tomorrow.
Download guide now
The Crucial Gap
The problem doesn't lie in the data itself, but in the gap between technical master data and what B2B customers actually need at various touchpoints. Your customers - often complex buying centers - expect complete, consistent, and context-relevant information: in the customer portal, on marketplaces, or in direct sales. Many companies don't clearly enough separate technical product data from sales-promoting product information.
The result: inefficient processes, inconsistent communication, and missed revenue opportunities.
At Unic, we close exactly this gap together with our customers - using Akeneo as the technological foundation.
Contact for your Digital Solution
Are you keen to talk about your next project? We will be happy exchange ideas with you.
Contact for your Digital Solution with Unic
Are you keen too discuss your digital tasks with us? We would be happy to exchange ideas with you.
