AI now visits your website too: Are you visible?
Gerrit Taaks
It's no longer just humans visiting your website. ChatGPT, Gemini and Copilot read your content, evaluate it and decide whether to recommend your brand to your customers. This shifts the key question: no longer "How do I rank on Google?" but "Am I even being mentioned by AI?"
That was exactly the focus of the masterclass "Successful Digital Experiences with AI and Personalization" by Unic and Sitecore. In 60 minutes, Gerrit Taaks (Unic) and Thomas Obermeier (Sitecore) show you how to respond. The answer: more visibility, more relevance and less effort. Here is a small preview.
What You'll See in the Recording
Why 51% of buyers no longer start their research on Google – and what that means for your visibility.
How much of your content budget remains invisible to AI. The calculation we walk through surprises most people.
The three levers that make you discoverable again for AI systems.
Why effective personalization starts with search – not with the newsletter.
What numbers Sitecore projects actually show in terms of conversion, efficiency, and content velocity.
A Quick Preview
AI traffic in the DACH region has nearly tripled in less than two years. For marketing teams, this carries a risk that almost no one has accounted for. A large portion of painstakingly created content never even reaches AI systems – it's simply not readable to them. In the video, we calculate exactly how costly that becomes over three years using a concrete example.
The good news: you don't have to start from scratch. There are three clear levers for making content understandable to AI. Add to that an AI-powered search that noticeably boosts your conversion rate – without replacing your existing system landscape. The best way to see what these are and how they work together is to watch for yourself.
Request video now
Watch the complete masterclass now ->
Visibility, relevance, efficiency, insights: in the recording, we bring together all four building blocks – with practical examples and figures from real projects. 60 minutes well spent.
Want to apply these insights directly to your business? Book 30 minutes with me – we'll take a close look at your digital touchpoints together.
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