UX Architecture

Bringing Structure to Digital Solutions

Digital platforms frequently evolve organically. Content is developed in silos, navigation structures become confusing, and user needs shift over time. With increasing system complexity, maintaining clarity becomes a challenge – and the user experience suffers.

With our expertise in UX architecture, we tackle these challenges using a systematic, user-centred, and data-driven approach. We combine strategic thinking with methodical precision to align user needs with your business goals.

How You Benefit from a Well-structured UX Architecture

At Unic, UX architecture connects strategy, UX design, content, and technology into one cohesive structure:

  • Better orientation: Users find what they are looking for faster. Bounce rates and frustration levels decrease.

  • Consistent experience: Harmonised architectures increase recognition across devices, languages, and touchpoints.

  • Scalability: A well-thought-out UX architecture can be easily extended to serve new audiences, markets, or content types.

  • Efficient content management: Clear content models streamline editorial workflows and future enhancements.

  • Impactful content delivery: Information appears in places where it provides the most value.

How We Develop UX Architectures

Analysis

We analyse existing structures, content, and usage behaviour to build a clear understanding of the current state and its constraints.

Concept & Information Architecture

Based on these insights, we create logical, scalable concepts – including sitemaps, navigation models, and content hierarchies.

Prototyping & Testing

We bring our concepts to life through wireframes and clickable prototypes, validating them iteratively through usability tests, A/B testing, or remote research.

Implementation & Optimisation

We support implementation, track usage against defined KPIs, and continuously refine the UX architecture using data-driven insights.

Our Core Principles for UX Architecture

At Unic, UX architecture is more than structural work. It is part of an integrated approach that connects UX with strategy, technology, and design.

User-centred & Accessible

Our information architectures are based on the needs of real people – not internal requirements. Accessibility according to WCAG is our standard, not an add-on.

Data-driven Decisions

Our concepts are built on solid insights: we combine qualitative research with usage data and continuously test and refine our ideas.

Collaboration & Agile Delivery

Close collaboration with teams across strategy, technology, marketing, and design is essential. It ensures solutions that are not only functional, but also visually and technically outstanding.

Tailored Solutions, not Templates

We don’t work with off-the-shelf solutions. Every information architecture is designed around your specific goals, content, and users – resulting in bespoke and high-impact solutions.

Learn more about the project

April 2021

Creating a Valuable User Experience from Data: How to Combine UX and Analytics

People often underestimate how valuable real data can be in the quest to improve the user experience of digital touchpoints. I have observed that many decision-makers do not harness the full potential of this data, even though user data is a direct source for the continual optimisation of a website or an online shop.

Creating a Valuable User Experience from Data: How to Combine UX and Analytics

Katja Dreher

Ready to rethink the structure of your digital platform?

We are here to help.

Jörg Nölke
Gerrit Taaks
Gerrit Taaks

Ready to rethink the structure of your digital platform?

We are here to help.

Melanie Klühe
Melanie Klühe
Stefanie Berger
Stefanie Berger
Philippe Surber
Philippe Surber
Stephan Handschin
Stephan Handschin
Screenshot Mobile Phone with www.flughafen-zuerich.ch opened

Flughafen Zürich AG

Cutting-edge Multisite Platform

Cutting-edge Multisite Platform
Screenshot Mobile Phone and Computer with www.redcross.ch opened

Swiss Red Cross

Relaunch with Heart

Relaunch with Heart
Screenshot Mobile Phone with www.zh.ch opened

Canton of Zurich

Swift and Efficient Communication

Swift and Efficient Communication