Unic Live at the Digital B2B Forum
In their own breakout session, Barbara Schluep (Meier Tobler AG) and Jörg Atai-Nölke (Unic) will explain why portal projects rarely fail because of the technology—but rather because of a lack of clarity and coordination.
A Look at Our Breakout Session
Digital transformation in B2B is not just an IT or e-commerce project. It succeeds when technology, organization, customer value, and people’s willingness to embrace change all come together—and that’s exactly what Barbara and Jörg will demonstrate in their breakout session.
Why Technology Is Almost Never the Real Problem
Why a Customer Portal Is a Product—Not an IT Project
Why Journey Orchestration Makes All the Difference in the End
«If you don't explicitly coordinate touchpoints, you end up with fragmented experiences—regardless of how well each individual touchpoint works on its own.»
From the white paper «Vom E-Shop zum integrierten Kundenportal», Unic
Live on stage at the Digital B2B Forum
Barbara Schluep, Head of E-Business at Meier Tobler AG, and Jörg Atai-Nölke, Principal Consultant at Unic, will be on stage live on October 27 and will go far beyond the white paper, offering practical insights, addressing open questions, and engaging in a direct dialogue with the audience.
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