Your agent finds three delivery times for an item. All three match.
A two-hour online workshop for CX decision-makers in B2B manufacturing. You will identify your information gaps and see which agentic use cases are already viable today. Whether in marketing, e-commerce, or after sales.
The Starting Point That Might Sound Familiar?
Product Data Without a Single Source of Truth
Whether PIM, CMS, DAM, ERP, or supplier data platform – every system has its own version. PDF was the beginning, EDI followed. The next layer expected to read all of this is called Agentic MCP.
No Unified View of the Customer
Sales, service, and product management each see different snapshots of the same customer.
First Contact Is Shifting
Inquiries are increasingly coming through AI-powered search – invisible to traditional sales.
What Happens in the Workshop
What You Take Away
An assessment of your use case. Not in general terms, but your specific situation: where it holds up, what data is missing, what needs to be clarified first. In writing, within one week after the workshop.
The 8-point checklist. Use it to evaluate your next use case yourself – without us.
A case study with an information and systems map. As a template to chart your own landscape.
A view of what other manufacturers are doing. You'll see what comparable companies are currently working on and where they're getting stuck.
Agenda
In Advance: Case Study and Information Map
You will receive an enriched case study with an information and systems map ahead of time. This will serve as our shared basis for discussion.
2:00 PM – Introduction and Framework
A brief look at the typical weak points from the case study – translated into your reality.
2:20 PM – Your Use Cases in Plenary
We will map selected submissions live along the Customer Journey Map, then evaluate them using the Agentic CX Canvas as examples.
3:40 PM – What Matters Next
We show you how to rigorously evaluate use cases on your own. A preview of the checklist you'll receive afterward.
Follow-Up: 8-Point Checklist and Personal Assessment
Every submission receives feedback – both those discussed in plenary and all others.
Your Speakers
Submit a Use Case (Optional)
Briefly describe an Agentic Commerce use case from your company. A selection will be discussed live during the workshop. Every submission will receive a personal assessment from us. We can see who submitted it – so we can respond to you directly.
Sign up for free today!
Outlook
For those who want to dive deeper: in spring, we will meet in person at the Leaders in Manufacturing CX Community Event in Stuttgart.
Details to follow. Participants of this workshop will be the first to hear about it.
Frequently Asked Questions About the Workshop
What is the cost of participation?
Participation is free of charge.
Must I submit a use case in order to participate?
No. We discuss selected submissions in plenary session, and you are also welcome to just listen. Those who submit work will receive personal feedback afterwards.
What happens if my use case is not selected?
You will still receive a written assessment within one week after the workshop. Selection is based on transferability, not quality.
How much preparation can we expect?
You will receive a case study with an information and system map in advance. Reading it is sufficient, approximately 20 minutes. For the submission, a few sentences are enough.
What is the Agentic CX Canvas?
The canvas makes visible where an AI agent adds real value to a customer interaction, rather than simply digitizing existing processes.
Is the workshop right for us?
Yes, if you work in a manufacturing company and are responsible for digital customer interfaces, and you have a concrete idea of where an agent could help. It's too early if you first need to clarify whether AI is a relevant topic at all – in that case, the community event in spring is the better starting point.
Will the workshop be recorded?
No, the workshop is a "safe place" and will not be recorded.
Can multiple people from our company participate?
Yes, multiple people can participate.