Generative Engine Optimization (GEO)
With Generative Engine Optimization (GEO), we help companies become visible in AI-generated responses – in AI Overviews and in answers from ChatGPT, Gemini, or Perplexity.
Improve Your Visibility in AI Assistants
Are you asking yourself these questions?
Do we appear in AI-generated responses at all – and if so, how?
What sources do large language models draw on for information about our company and our offering?
How can we measure our presence and impact in LLMs?
Large language models have become an independent source of information for users. Information about brands, products, and services is increasingly sourced directly through AI assistants like ChatGPT, Gemini, Perplexity, or other LLMs – often without a visit to your website.
Companies that don't appear in these responses are unlikely to be considered when users make decisions later on. Missing visibility means missed opportunities across the entire customer journey.
At the same time, companies lack transparency into whether and how their content is being used by LLMs. Standard metrics and KPIs don't show which content appears in AI-generated responses, or why certain competitors are cited more frequently. Users are increasingly active outside your website – systematic exploration is needed to gain insights into this touchpoint as well.
What You Gain from our GEO Consulting
Transparency over LLM access: You see which large language models and bots access your platform, and decide how freely bots can reach your servers.
Assessment of LLM traffic: You understand the origin, usage, and relevance of LLM-based traffic.
Relevance in prompts: Through systematic exploration, you gain insight into what kinds of questions your target audiences ask in generative systems – and which players are mentioned or cited.
Citable content: You learn which content LLMs pick up and where structure, templates, or depth of information should be adjusted to increase the likelihood of being cited.
Extended SEO capability: You complement your existing SEO strategy with GEO aspects and establish clarity around roles and responsibilities.
Stronger online reputation: You use reviews, mentions, and user-generated content deliberately to maintain a presence in AI-generated responses.
With our GEO support, you build the foundation for informed decisions in a changed search landscape. You gain clarity on which content has impact, how visibility is created, and where investments make sense – and develop a solid understanding of what makes content worth citing.
How We Support You with GEO
Technical and data-based assessment
We analyse server logs, bot access, and the actual traffic from AI assistants, and check whether your content is accessible and usable for LLMs. We document technical barriers such as robots.txt settings, strict firewall configurations for bots, or insufficient crawlability. With active bot management, you control which LLM agents you allow or throttle – which also affects your server load. We prioritise any necessary adjustments by effort and impact.
Content and template analysis
We evaluate your existing content for citability, structure, and suitability for use in generative systems. This includes assessing LLM readability, chunk relevance, and semantic consistency. We analyse whether there is enough substantive text for LLMs to work with, identify which templates should be optimised, and flag where new content formats would be beneficial.
Strategic prioritisation
We conduct an exploratory analysis for your strategically relevant topics. Together, we develop prompts that approximate your target audiences' questions and show which competitors are cited for relevant queries. We define use cases from a business perspective – so you focus your resources on the areas with the greatest impact.
Findings and action plan
You receive an overview of which competitors perform best. For your web presence, you get a clear picture of how it is being used: which pages have bots visited in the last 30–60 days, and where they did not show any activity? From this data, we derive concrete measures to increase your likelihood of being cited.
Joint implementation
We bring together specialists from DevOps, content, analytics, and SEO to work on the prioritised measures. In weekly or bi-weekly working sessions, we identify the right actions. Building capability and transferring knowledge are integral parts of the process – we design our consulting as a shared learning journey.
Staying ahead
We help you make sense of emerging standards such as the Model Context Protocol (MCP) and the Universal Commerce Protocol (UCP), and advise you on the right next steps. MCP gives LLMs direct access to your website via an interface. UCP allows users to purchase products directly within an LLM – without any touchpoint with your website. We show you what becomes relevant when, and help you respond early and strategically.
Why Unic is the right partner for LLMO/GEO
Specialists with comprehensive expertise in SEO, GEO, and AI
Experience from a wide range of hands-on GEO projects across multiple industries
Independent, qualitative guidance – not driven by tool or licence sales
Shared capability-building through close collaboration with your in-house teams
Would you like more clarity on how your company is represented in large language models?
We are happy to talk it through with you.
Would you like more clarity on how your company is represented in large language models?
We are happy to talk it through with you.
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