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Gerrit TaaksJuly 20, 2026
AI now visits your website too: Are you visible?
It's no longer just people visiting your website. ChatGPT, Gemini and Copilot read your content, evaluate it and decide whether to recommend your brand to your customers. This shifts the key question: no longer "How do I rank on Google?" but "Am I even mentioned by AI?"
Sustainable digital services: 15 measures for a smaller CO₂ footprint
It is high time we take a closer look at the environmental footprint of digital services. This is not a new issue, but it is gaining relevance: the AI boom is further increasing the energy demand of global IT infrastructure. 15 concrete measures show how to build digital services more efficiently and with fewer resources.
E-Mail Marketing Benchmark 2026: The Click is the New Bottleneck
Almost one in four emails is opened – but the effective click rate is declining. The Inxmail Benchmark 2026 reveals which industries are doing it right and why relevance trumps frequency.
Bossard: 600 work hours saved – AI translation for 17 languages in B2B
Bossard serves customers on four continents: 33 countries, 17 languages, over one billion francs in annual revenue. For this global B2B distributor, localization is not a feature but a business foundation. When Bossard and Unic built a new digital platform, content translation proved to be a bottleneck. The answer: AI Actions in Contentful. The result: 600 working hours saved in four months. What this means in practice, where the limits lie, and what other B2B distributors can take away from it.
AI in Content: How Companies Can Truly Empower Their Editorial Teams
AI verändert die Content-Arbeit grundlegend. Wie Unternehmen ihre Redaktionsteams strukturiert befähigen – mit klaren Prozessen, Rollen und messbaren Ergebnissen.
Estimation Methods: What Really Works - and Why Less Is More
Those who truly master two estimation methods estimate better than someone who knows five by name only. Unic shares what really works in practice and why focus is more decisive than a variety of methods.
Internetagentur-Ranking 2026: Unic rises to place 34 and enters the e-commerce top 10 for the first time
While a third of German digital agencies are losing revenue, we are growing by 15.3 percent. In the BVDW Internet Agency Ranking 2026, Unic climbs from position 40 to position 34, and enters the top 10 for the first time in the e-commerce sub-ranking (rank 9). What drives our growth: composable commerce, impactful AI, and long-term client relationships.
What is Headless? We will show you the different aspects and areas of the new technology. A Headless CMS decouples the frontend from the backend using an API.
How we put customer experience into practice – our Why, How and What
Do you know Simon Sinek's Golden Circle? In 2006, Sinek put forward the thesis that successful companies begin their business ideas or product visions with the “why”. According to Sinek, the why is the central belief and the most compelling reason why we do something. The model consists of three central questions: Why, How and What. At Unic, we have not only adopted the “Why, How, What” model, it is the basis of our Unic identity.
Many manufacturing companies have their product data under control: maintained in ERP, structured in PDM, easily accessible internally. Yet, things stall when this data needs to go external. Customer portals lack contextual information. Content appears generic on marketplaces. Sales staff resort to their own Excel lists. Technical data forms the foundation – but it's not a selling point.
When traffic is no longer a measure of success: metrics in the age of generative AI
AI-powered search systems are fundamentally changing online marketing: users receive answers directly in AI tools, and website traffic is declining. Companies must therefore use new KPIs such as brand mentions, citations, or entity coverage to accurately measure digital visibility and impact in the future.
The UX role: How AI is changing where UX creates value
AI-powered search systems are fundamentally changing online marketing: users receive answers directly in AI tools, and website traffic is declining. Companies must therefore use new KPIs such as brand mentions, citations, or entity coverage to accurately measure digital visibility and impact in the future.
Customer portals, e-commerce, and content platforms
Customer portals, e-commerce platforms, and content management systems form the backbone of modern manufacturing CX. This article explains how self-service, spare parts shops, ERP integration, and personalized content platforms work together. Using practical examples, it highlights why data integration, product configuration, and technical documentation are critical for successful digital customer solutions.
Switzerland.com: Content as a service, not just information
Together with Switzerland Tourism, we revised the most important pages on Switzerland.com. The goal: to better support travellers when planning their trip or excursion in Switzerland. To achieve this, we focus on practical information and clear structures.
Understanding the buying centre in manufacturing: Why digital solutions fail without an understanding of roles
In manufacturing, buying centres decide on investments – with varying expectations of digital touchpoints. Anyone who designs customer portals or e-commerce for just one role will fail. This article shows why role-specific information, navigation and services are crucial for successful digital solutions.
GraphQL, Kubernetes, jOOQ – How Gerald Wilhelm Works at Unic
The trickier the problems in software development, the better. Gerald Wilhelm, our code digger, has been working at Unic as an Expert Application Architect for over 17 years. In this spotlight, he talks about current technical trends, his activities on customer projects, and about the Unic team.
Alumnus Markus – Criticism is welcome, but please make it constructive!
In our alumni series, alumnus Markus Haschka, Partner at Unic, explains why he is back at Unic. He talks about appreciation, corporate culture and how he would like to improve, change or advance Unic in his roles.
Typical CX challenges in manufacturing: Why technology alone is not enough
Many negative customer experiences in manufacturing are not caused by a lack of technology, but by fragmented system landscapes, organisational silos and a lack of end-to-end visibility of the customer journey. We show where the structural causes lie and how companies can address them in a targeted manner.
Customer Experience first: Digital transformation at Betty Bossi
How can SMEs successfully navigate digital transformation? Simon Balz, Head of Technology at Betty Bossi, explains why customer experience is the top priority in every project, what tomatoes have to do with digital transformation, and how roles change when AI suddenly takes over tasks.
Betty Bossi has been writing Swiss culinary history for decades. We had the privilege of contributing to the latest chapter: the digital transformation. In this dossier, we showcase what emerges when two parties bring their expertise to the table.
Why customer experience in manufacturing needs to be rethought
Manufacturing companies are digitising – but customer experiences often remain fragmented. The shift from product provider to solution partner requires new touchpoints, integrated customer portals and a rethink in sales. Why customer experience is becoming a strategic lever in manufacturing.
20 Minuten app: Personalised news without the need to log in
“Why do users have to log in?” That was the question we asked ourselves at the start of the project. We couldn’t find a convincing answer. So we developed a news app that is personalised without requiring any personal data. The result won over millions of users and the BOSA (Best of Swiss Apps) jury: gold for Customer Experience.
Martin Kriegler assists cooperative students in Karlsruhe as a coach
The education of specialised staff is an important matter for us. Therefore we are engaged as a cooperative partner of the Baden-Wuerttemberg Cooperative State University (Duale Hochschule Baden Württemberg - DHBW) in the major “IT".
9 Years of Holacracy – Martin Kriegler Takes Stock
What does the switch from the hierarchical corporate structure to the autonomous Holacracy organization, in which, as we know, there is no traditional management, actually entail? We asked Martin Kriegler, Expert Application Architect at Unic, what has changed in detail? And where Unic can still be optimized?
Nordic Challenge «Alle laufen lang» – User Engagement Gold
How do you get people to willingly venture out into the cold? That was the question that kicked off our project for Graubünden Ferien. Collecting points? Too generic. Leaderboards? Too frustrating. We needed something with heart. The solution: two virtual ibexes called Gian and Giachen. The BOSA (Best of Swiss Apps) jury awarded the result a gold medal for user engagement.
What exactly changes when a company transforms into the Holacracy organisational structure? How does the work of employees change? Patricia Gomez, Senior Application Architect at Unic, talks about the details and the challenges for the company itself.
Spotlight on – New Worlds of Work Require Mutual Trust
Sandro Dönni, Principal Transformation Consultant, talks about work-life balance at Unic, smart work and flexible working time models in a self-portrait.
What a Best of Swiss Apps Award Night: together with the TX Group and Graubünden Ferien, we looked back on the key moments of our projects, celebrated our collaboration and toasted two gold awards. The 20 Minuten app won gold and the Nordic Challenge "Alle laufen lang" also took gold. We congratulate the teams behind these extraordinary projects.
20 Minuten focuses on technical excellence: app relaunch successfully implemented
The collaboration between Unic and 20 Minuten on the relaunch of Switzerland's most-used news app is paying off: the app has been nominated for the Best of Swiss Apps 2025. The comprehensive redesign demonstrates the highest standards in mobile development and performance optimisation.
Unic expands strategically with the acquisition of Ludwigsburg-based digital agency Becklyn – 30 employees and three managing directors become part of Unic – New location strengthens German market position
Unic becomes a member of the "Souveräne Digitale Schweiz" (SDS) network
Zurich, 05.09.2025 - Unic, the specialist for digital platforms and applications, is now a member of the "Sovereign Digital Switzerland" (SDS) network. With this step, the agency is emphasising its commitment to digital self-determination and to independent and future-proof technology solutions.
The CX diamond: how to achieve strategic customer centricity without silos
Customer journeys are no longer just a buzzword - they are the key to sustainable customer centricity. However, many companies fail to create an overall strategic direction from individual journey fragments. At Unic, we have therefore developed the CX diamond as a methodological framework that combines four key dimensions.
While conventional tracking often only captures 35-40% of user data, Server Side Tracking (SST) enables significantly higher data quality and quantity. The capture rate also varies greatly depending on the industry: from 30-40% in retail to significantly lower values in regulated industries such as finance. In our practical test on Unic.com, we compared various SST solutions and gained concrete insights for practical application.
I couldn't believe it. A single sentence - and the system was supposed to handle a complete train booking? When I tested the new agent mode of GPT-5 with the Jungfrau Railway website out of professional curiosity, I was skeptical.
Search Everywhere Optimisation: Lead your SEO strategy into the future
The digital search landscape is changing fundamentally. Search Everywhere Optimisation extends the classic SEO strategy to make your brand visible on all relevant platforms - from traditional search engines to LLMs such as ChatGPT and social networks.
The Apple Worldwide Developers Conference (WWDC) 2025 kicked off with a keynote speech at the beginning of June, and of course, as app professionals, we listened closely. Here we share the most exciting innovations that could excite Apple users and app developers.
Unic supports you in the introduction and further development of your individual AI solution - including the desired added value, which we realise in a short time.
How the Post Makes Over 750,000 Messages Per Day More Understandable
Swiss Post has redesigned its daily 750,000 shipment notifications. With a clear structure and user-centric approach, messages became more understandable and action-oriented. Status updates evolved into genuine service, customer satisfaction rose to 4.5 out of 5 stars, and support inquiries decreased. The project demonstrates: Well-thought-out communication creates added value for both the postal service and recipients.
The era of the platform economy: learning effects for B2B companies
Digitalization has established a new economic model: the platform economy. What was originally perfected by B2C companies such as Amazon, Uber or AirBnB now offers valuable impetus for manufacturing companies with a B2B focus. Which key attributes of successful platforms can B2B companies use for their own digital transformation? And how can these be implemented in practice?
Mobile Apps in Industry: Revolutionizing Customer Experiences and Internal Processes
Mobile apps are revolutionizing the industry by enhancing customer experiences and optimizing internal processes. With apps, companies can offer seamless shopping experiences, maintenance support, and immersive technologies to customers, while also boosting efficiency in quality assurance, logistics, and communication.
Digitalisation trends in the manufacturing industry: rethinking the customer experience
The manufacturing industry is in the midst of a digital transformation that is not only changing internal processes, but also the way in which companies interact with their customers. At the centre of this development is the customer experience (CX) - in other words, the interaction of all digital and physical touchpoints along the customer journey.
AI agents are coming: How to get your website ready
Imagine this: A potential customer commissions a digital assistant to analyse your products and compare them with those of the competition. This is not science fiction - it will soon be part of everyday life, thanks to AI agents like OpenAI's Operator.
With the introduction of such AI agents, it is becoming increasingly important to optimise your website not only for humans, but also for digital assistants.
E-E-A-T optimisation: SEO guide for more visibility on Google
While the internet continues to be flooded with AI-generated content in 2025, the value of authentic content rises. Google's E-E-A-T criteria help you demonstrate quality and expertise. We explain how to improve your visibility in search results.
How ChatGPT will change web search and user behaviour
ChatGPT, Perplexity and Claude are establishing themselves as alternatives for daily searches on the web. As a result, traditional search engines are facing competition and this is having an impact on companies' marketing strategies. Here we explain why we believe search engine optimisation (SEO) is becoming even more important and what optimisation for language models and AI tools could look like for your company one day.
The SBB Mobile app is one of the most successful digital applications in Switzerland, boasting an impressive 3.5 million active users monthly and 300,000 tickets sold daily. As the highest-grossing sales channel of Swiss Federal Railways, it is at the center of public interest.
Zurich Airport – Recognition as the best airport website worldwide
Zurich Airport’s website has been named “World’s Best Airport Website” at the 2024 World Travel Tech Awards. Recognized as one of Europe’s best since 2022, it excelled globally this year with its user-friendly design, innovative tools, and up-to-date flight information.
Does Your Website Fulfil the New Legal Requirements for Accessibility?
From mid-2025, websites that provide electronic services must be accessible. This is stipulated in the German Accessibility Reinforcement Act (BFSG), implementing European guidelines. The law also affects Swiss companies that offer products and services in the EU or Germany.
In this blog post, we explain who is affected by the changes, what you need to look out for to be compliant and how you can evaluate your website with our handy checklist.
