Why does Suva operate this marketplace?
With this marketplace, Suva helps its customers evaluate safety products in a targeted manner. Sophisticated filters allow customers to not only select product properties, but to primarily filter by the hazard that the product is designed to protect people from. This lets them compare several manufacturers’ products on one platform and select the best product for their application.
The manufacturers of safety products benefit from sapros.ch as a reputable sales channel with relevant target groups. The platform also provides support with the product upload process.
Suva does a plausibility check of the data entered with a focus on safety features and publishes the products or sends them back for correction. This enables Sapros to create a unique connection between buyer and seller.
„From the Hazard to the Product“
What was a key experience during the relaunch of the platform?
Suva had a principle, „From the Hazard to the Product“. It served as a benchmark and decision-making criterion for the evaluation of ideas. With every idea or feature, Suva always asked itself: „How does it contribute to this principle?“ This allowed Suva to focus on the facts, to discuss matters on an equal footing and to keep an open mind in the discussions.
The Work in Prevention is Changing
What are the particular challenges in the field of prevention?
Suva wants to place humans at the heart of its prevention efforts. By providing information and education, the company aims to raise awareness of hazards and to change the behaviour of every single person at work and in their free time. This is the only way to reduce the number of work-related and non-work-related accidents in the long run. Today’s challenge surely is to reach people right when they are doing an activity, because that is the most effective way. In occupational safety, Suva has been able to address employees predominantly via their employers. The strategy is to transfer the safety culture from within the companies to people’s free time, creating synergies.
Digitalisation as Both Opportunity and Risk
What role do digital channels play in prevention?
Suva started to digitalise intercompany processes early on and was able to lighten the administrative load and increase efficiency for the insured companies. Suva will continue to follow this path rigorously.
However, digitalisation is helpful and risky at the same time. On the one hand, digitalisation helps us reduce hazards because machines can take over dangerous, physically demanding and repetitive tasks. Artificial intelligence offers very specific opportunities because it can help us predict dangerous situations and warn us in time. On the other hand, the interaction between humans and machines does come with a few new risks.
In prevention, Suva uses digital instruments for the targeted distribution of messages. Apps are an important element of the education efforts. The Slope Track app, for example, lets the company address skiers directly on the slopes. Even so, it always takes a mix of channels to really get the message across to the target group.