The Sitecore Experience Awards 2019
The Sitecore Experience Awards recognize brands that have built truly customer-centric, digital environments using Sitecore technology.
The Award Honors the Unique and Innovative Approach of kpt.ch
With KPT, we have won the “Most Innovative Use of Sitecore as a Digital Experience Platform” award for the EMEA region. This category focuses on projects with an innovative approach for exceptional digital user experience or efficient business processes.
We were able to significantly improve customer experience with the relaunch. This is illustrated by the following two indicators:
- 20% increase in online transactions since the relaunch of kpt.ch
- #1 in customer satisfaction 2019, rated by amPuls
Award-winning Innovation – a Website With an Integrated Premium Calculator and Shopping Cart
Unic was able to win this award with an entirely new approach: kpt.ch is the first insurance company in Switzerland to fully integrate the online premium calculator into its website and offer its users a seamless transition to the multifunctional shopping cart.
Innovation I: The Website is Also a Premium Calculator
Calculation of the premium has been fully integrated into the website. Product information, premium calculation and buying an insurance policy have become a single, seamless process. There is no more skipping between the premium calculator and product information on the website.
This enables users to independently determine the most suitable insurance package for themselves and their family members.
Innovation II: Introducing the Shopping Cart
Another innovative approach is the shopping experience at kpt.ch: Users can now buy insurance policies as simply and easily as buying food. In terms of visualization and content, the products have been designed to be perceived as „buyable objects“. Just like in an online shop, users can place the selected insurance policies into a shopping cart.
Up to six persons can be added and their premiums can be calculated individually. All products selected by customers for themselves and their family members are placed in a joint shopping cart and can be further configured and customized from there.
Customers can save their shopping cart before purchasing. They can then access the cart later from any device and trigger an offer or buy the insurance policies.
Innovation III: Do It Yourself or Use the Smart Assistant – It’s Up to You
There are two possible gateways to the kpt.ch product range:
- User A wants to find out about health insurance products by herself. She browses the products on the website. She enters all the data to determine the premium and sees the customized rate for her age group, region and franchise on every product page.
- User B would like some help with his evaluation. KPT provides him with a „smart assistant“ that takes him step by step to the suitable insurance policy.
Unic and Sitecore – a Long-standing Partnership Decorated With Awards
We’ve been a Sitecore partner for many years – since 2010, to be exact. Up to this day, we’ve always managed to win in one of the categories and have brought home one of the coveted awards 13 times. Our first award came in 2012 when we won the „Site of the Year“ award with Swiss & Global Asset Management. We continued this success story with awards including the „Best E-Commerce Site“ award 2013 for JURA, the Experience Awards for Feller and Suva 2015 and the „Best Web Content Experience“ 2018 for Liechtensteinische Landesbank.
Unic is Your Digital Agency for Sitecore Projects
As an experienced Platinum Implementation Partner and winner of the most Sitecore Experience Awards, we are the ideal digital agency for your successful web project with Sitecore.
Unic developed a new website for KPT based on Sitecore 9. The result is a digital hub that combines needs, product information, individual premiums and insurance closure in a completely novel way.
We are Sitecore CMS Platinum Implementation Partner. As an experienced Sitecore partner we are the ideal digital agency for your successful web project.