AI in Content: How Companies Can Truly Empower Their Editorial Teams
AI verändert die Content-Arbeit grundlegend. Wie Unternehmen ihre Redaktionsteams strukturiert befähigen – mit klaren Prozessen, Rollen und messbaren Ergebnissen.
Bossard: 600 work hours saved – AI translation for 17 languages in B2B
Bossard serves customers on four continents: 33 countries, 17 languages, over one billion francs in annual revenue. For this global B2B distributor, localization is not a feature but a business foundation. When Bossard and Unic built a new digital platform, content translation proved to be a bottleneck. The answer: AI Actions in Contentful. The result: 600 working hours saved in four months. What this means in practice, where the limits lie, and what other B2B distributors can take away from it.
Estimation Methods: What Really Works - and Why Less Is More
Those who truly master two estimation methods estimate better than someone who knows five by name only. Unic shares what really works in practice and why focus is more decisive than a variety of methods.
Internetagentur-Ranking 2026: Unic rises to place 34 and enters the e-commerce top 10 for the first time
While a third of German digital agencies are losing revenue, we are growing by 15.3 percent. In the BVDW Internet Agency Ranking 2026, Unic climbs from position 40 to position 34, and enters the top 10 for the first time in the e-commerce sub-ranking (rank 9). What drives our growth: composable commerce, impactful AI, and long-term client relationships.
What is Headless? We will show you the different aspects and areas of the new technology. A Headless CMS decouples the frontend from the backend using an API.
How we put customer experience into practice – our Why, How and What
Do you know Simon Sinek's Golden Circle? In 2006, Sinek put forward the thesis that successful companies begin their business ideas or product visions with the “why”. According to Sinek, the why is the central belief and the most compelling reason why we do something. The model consists of three central questions: Why, How and What. At Unic, we have not only adopted the “Why, How, What” model, it is the basis of our Unic identity.
Many manufacturing companies have their product data under control: maintained in ERP, structured in PDM, easily accessible internally. Yet, things stall when this data needs to go external. Customer portals lack contextual information. Content appears generic on marketplaces. Sales staff resort to their own Excel lists. Technical data forms the foundation – but it's not a selling point.
When traffic is no longer a measure of success: metrics in the age of generative AI
AI-powered search systems are fundamentally changing online marketing: users receive answers directly in AI tools, and website traffic is declining. Companies must therefore use new KPIs such as brand mentions, citations, or entity coverage to accurately measure digital visibility and impact in the future.
The UX role: How AI is changing where UX creates value
AI-powered search systems are fundamentally changing online marketing: users receive answers directly in AI tools, and website traffic is declining. Companies must therefore use new KPIs such as brand mentions, citations, or entity coverage to accurately measure digital visibility and impact in the future.
Customer portals, e-commerce, and content platforms
Customer portals, e-commerce platforms, and content management systems form the backbone of modern manufacturing CX. This article explains how self-service, spare parts shops, ERP integration, and personalized content platforms work together. Using practical examples, it highlights why data integration, product configuration, and technical documentation are critical for successful digital customer solutions.
Switzerland.com: Content as a service, not just information
Together with Switzerland Tourism, we revised the most important pages on Switzerland.com. The goal: to better support travellers when planning their trip or excursion in Switzerland. To achieve this, we focus on practical information and clear structures.
