To me, the intelligence level of the chatbots out there is, in my eyes, not yet worthy of calling them ‘intelligent’. But let’s discuss this from scratch. What are conversational interfaces and why are they (or should they be) intelligent?
According to Netzwoche's list of best agencies, we are now ranked second among the best Swiss digital agencies. And this over the last 5 as well as the last 10 years.
One presentation at this years Front Conference especially stood out to me. „The HTML Treasure Hunt“ by the charismatic and profanity-loving Bruce Lawson. Let's talk about it.
The amount of content on corporate websites is continuously growing. The market is changing, companies are launching innovations, and high-quality content is always welcome. But what are users looking for and what kind of pages can help them find it? We take a closer look at a project we conducted with a client to show how we were able to increase traffic.
A headless content management system alone is not yet a website. A Kubernetes cluster cannot deploy anything on its own. It is only when architecture, code, tools, processes and people are allowed to interact that the adjustments made to the content in the CMS trigger an update in the statically generated website.
Targeted marketing in compliance with the current data protection regulations and the future Swiss data protection law. Is that possible? And if so, how? We discuss this in this article.
To benefit from analytics, you need a solid foundation with reliable, objective-driven data and people to insightfully analyse the data.
People often underestimate how valuable real data can be in the quest to improve the user experience of digital touchpoints. I have observed that many decision-makers do not harness the full potential of this data, even though user data is a direct source for the continual optimisation of a website or an online shop.