To benefit from analytics, you need a solid foundation with reliable, objective-driven data and people to insightfully analyse the data.
People often underestimate how valuable real data can be in the quest to improve the user experience of digital touchpoints. I have observed that many decision-makers do not harness the full potential of this data, even though user data is a direct source for the continual optimisation of a website or an online shop.
Read more about how we have successfully improved online ticket sales via e-mail with SBB based on Inxmail Commerce.
When you build or relaunch a digital platform, you have to meet countless different needs: it needs to support the journey of prospects and customers, contribute to business objectives and fulfil many other requirements.
In ten steps we explain how to create a content strategy, covering everything from analysis to the core strategy statement to content management. And you'll understand how important a content strategy is for your business.
How can you get the most out of your marketing budget over the long term? Here are 10 key metrics for measuring the effectiveness of your campaigns and finding out which advertising and communication campaigns are most successful.
It is high time we take a closer look at the environmental footprint of digital services. This is not a new issue, but one that is becoming more relevant in the current situation as the COVID-19 pandemic has led to an explosion of data traffic volumes.