When you build or relaunch a digital platform, you have to meet countless different needs: it needs to support the journey of prospects and customers, contribute to business objectives and fulfil many other requirements.
In ten steps we explain how to create a content strategy, covering everything from analysis to the core strategy statement to content management. And you'll understand how important a content strategy is for your business.
How can you get the most out of your marketing budget over the long term? Here are 10 key metrics for measuring the effectiveness of your campaigns and finding out which advertising and communication campaigns are most successful.
It is high time we take a closer look at the environmental footprint of digital services. This is not a new issue, but one that is becoming more relevant in the current situation as the COVID-19 pandemic has led to an explosion of data traffic volumes.
Our customer, Hoval Aktiengesellschaft, is setting new standards with user-friendly ordering processes, thus supporting the shift from traditional to digital channels.
Drupal 9 is here. Josef Daberning, Senior Consultant at Unic, summarises some arguments in the blog post that speak for Drupal as a web framework.
Dynatrace has once again been declared a leader in the Gartner Magic Quadrant 2020 for Application Performance Monitoring (APM). We are delighted to be able to help our customers achieve continued success with Dynatrace.