Magazine & Blog

Expert Blog from Unic

Robin Loeffel

How to Make Loveliness (HTML)

One presentation at this years Front Conference especially stood out to me. „The HTML Treasure Hunt“ by the charismatic and profanity-loving Bruce Lawson. Let's talk about it.

Matthias Schmid

How to Generate More Traffic With Pillar Pages – an Example

The amount of content on corporate websites is continuously growing. The market is changing, companies are launching innovations, and high-quality content is always welcome. But what are users looking for and what kind of pages can help them find it? We take a closer look at a project we conducted with a client to show how we were able to increase traffic.

Headless at EnergieSchweiz: Where Everything Interacts

A headless content management system alone is not yet a website. A Kubernetes cluster cannot deploy anything on its own. It is only when architecture, code, tools, processes and people are allowed to interact that the adjustments made to the content in the CMS trigger an update in the statically generated website.

Unic Author

Creating a Valuable User Experience from Data: How to Combine UX and Analytics

People often underestimate how valuable real data can be in the quest to improve the user experience of digital touchpoints. I have observed that many decision-makers do not harness the full potential of this data, even though user data is a direct source for the continual optimisation of a website or an online shop.