How can you get the most out of your marketing budget over the long term? Here are 10 key metrics for measuring the effectiveness of your campaigns and finding out which advertising and communication campaigns are most successful.
It is high time we take a closer look at the environmental footprint of digital services. This is not a new issue, but one that is becoming more relevant in the current situation as the COVID-19 pandemic has led to an explosion of data traffic volumes.
Our customer, Hoval Aktiengesellschaft, is setting new standards with user-friendly ordering processes, thus supporting the shift from traditional to digital channels.
Drupal 9 is here. Josef Daberning, Senior Consultant at Unic, summarises some arguments in the blog post that speak for Drupal as a web framework.
Dynatrace has once again been declared a leader in the Gartner Magic Quadrant 2020 for Application Performance Monitoring (APM). We are delighted to be able to help our customers achieve continued success with Dynatrace.
Your content should serve the customer needs in real time? Speed is important, as is the ability to access the right data sources.
Hardly any other topic polarizes the digital world as much as artificial intelligence (AI). But what is the best way to introduce the customer to AI?
From Holacracy to Kanban to Objectives and Key Results – our journey into agile B2B marketing is not without some obstacles, but productive and goal-oriented.